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Direct Marketing Observations
JULY 8, 2010
I guess this is the week of Influence. Take the Fast Company Influence Project -talk about a sh@#! For the moment, brands like Fast Company need to think long and hard before redefining what influence means. Influence is based on trust and targeted connections, not ego and self-adulation. This isn’t influence.
Direct Marketing Observations
NOVEMBER 4, 2011
Lots of marketers have tried to peg the value of a Facebook fan/like in fact I recently read that when a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 in increased sales from the engagement that Facebook encourages. of direct ticket sales.
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Direct Marketing Observations
MAY 16, 2011
Relying on one piece of info, i.e. a recommendation from Twitter or Facebook isn’t enough for today’s savvy online customer. The internet is too broad and delivers too much information in regards to research on a buying decision to just rely on a social recommendation. Because we still want the best deal possible.
Direct Marketing Observations
NOVEMBER 24, 2010
We are influenced by influencers who are influenced by influencers… Some are focusing on what it could be and what it can be, instead of belaboring the effort of trying to understand what it is. Is it tools? Is it a platform? Is it a mindset? A movement? What day is it?
Direct Marketing Observations
JUNE 7, 2011
One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.
Direct Marketing Observations
JANUARY 17, 2012
But what about your Facebook page, Twitter account and your blog? It really depends on what type of social media consumer or influencer you want to be, how you want to move the needle and who wins in the competition for your attention and time.
Direct Marketing Observations
JANUARY 21, 2011
In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. Wow, that’s terribly assumptive isn’t it?
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