Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create meetups to connect with influencers. Create and amplify content for non-attendees.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

OCTOBER 22, 2010

Everything seems to be going on as expected but, then they get thrown a curve ball: Four days ago their call centre started receiving a dramatic increase in calls revealing that a message is floating across Facebook that their investment product is somehow unreliable.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

MAY 25, 2010

Granted, a campaign-based approach can work with specific influencer outreach, but it’s far more effective if the team doing it is able to reach out to those people consistently over a long period of time and hence is able to build a relationship with those people. The desire for campaign-based tactics with no existing presence of any kind.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MAY 16, 2011

When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? Social media isn’t just bottom-of-the-funnel. Related to the last point, companies should consider the average person’s mindset when they’re using social media. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

These will have a big impact on our ability to reach and influence audiences in the coming years. It’s not enough to simply expect the tech companies – Facebook, Twitter, Google and others – to combat this situation in isolation. Brands need to build trust into their digital communications.

Privacy 397

Privacy Eventful Compete Report 397

Dave Fleet

JANUARY 11, 2021

Setting aside your personal opinion on whether tech CEOs should have that much influence over public discourse, it is a reminder that you don’t ‘own’ your social media presence. Brands aren’t likely to run into the kind of issues that #45 has, but the underlying point remains. And they’re going to keep evolving.

Social Media 195

Social Media Apple Privacy Data 195