Remove influence

Adam Cohen

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Social Media Does Not Exist

Adam Cohen

The technologies that are available influence traditional marketing tactics already. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Share this on Facebook. In some cases, they magnify each other.

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Social Media Success is About The Customers, Stupid

Adam Cohen

Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. …hearing a customer or business partner mention a recent blog post helped influence their decision. …seeing the sentiment from a social media monitoring tool improve over time.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Share this on Facebook.

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I Will Not Write About Old Spice

Adam Cohen

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

How is our market share today vs. a year ago, and how will a new program help influence that? Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Will there be future demand for products?

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