Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Knowing this goes a long way toward making your social media marketing successful. And long-form content.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Eight companies have 50 or fewer followers. •

Social Media 176

Social Media B2B Exercises Hubspot 176

Proactive Report

OCTOBER 21, 2013

You should also track how many website visits, leads and customers each social platform is generating, advises HubSpot. Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. You have to respond. the tools are available.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Image via Hubspot. Continue the conversation on our Facebook or Google+ pages.

B2B 60

B2B Marketing Microsoft Hubspot 60

Sprout Social

SEPTEMBER 9, 2016

A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. A6 – @hubspot does this constantly! Continue the conversation post-chat in our Facebook community. — Brittany Magnin (@brittmagnin) September 7, 2016. t5IsGCWMBg.

Strategy 40

Strategy Marketing Hubspot Cost 40

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

B2B 185

B2B Social Media Review eBook 185

Buffer Social

NOVEMBER 30, 2016

Facebook pages. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. Monitoring strategies for Facebook, Twitter, and more.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Hubspot is probably one of the more recognizable names in marketing technology.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Fans of a brand’s Facebook page, don’t want to feel that they get spammed with content.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Convince & Convert

JUNE 10, 2012

BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment? All Facebook has to do is roll out their own tab builder, and it’s curtains. Do you think Salesforce.com and Oracle spent more than 1.5 Are you ready?

Social CRM 127

Social CRM Hubspot HootSuite API 127

Koka Sexton

MAY 26, 2019

Examples of lead magnets include content like e-books or white papers, promos like coupons and discounts, or even free versions of products and services. Try Facebook Lookalike Audiences. Facebook has something called lookalike audiences, which allows you to send ads to people who resemble your existing customers.

Strategy 63

Strategy Loyalty Influencer ROI 63

Social Media Marketing

NOVEMBER 29, 2012

The immediacy of Twitter, the connectedness we feel with friends on Facebook, the endless boards of pinned images on Pinterest and the hipster art on Instagram - these are all false idols when it comes to creating content. It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc.

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

MARCH 1, 2012

Would you rather have Twitter, or would you rather have Facebook? If you could have one thing that you had to deal with, would you rather have Twitter or would you rather have Facebook?” So I would hate to give up Twitter, but it would probably have to be Facebook for me. Jim: Yeah. I’ve got to agree with you there.

Social Media 140

Social Media Hubspot Software Hosting 140

Writtent Blog

JANUARY 10, 2024

Your in-house marketing staff may have the ability to create amazing graphics and engaging Facebook posts, but do they have the SEO knowledge to create landing pages or the writing chops to pen an eBook? Content Offer Creation Are you hoping to increase your company’s online lead generation with eBooks and white papers?

Content 40

Content eBook SEO Guidelines 40

ProBlogger

AUGUST 26, 2014

One internal test done by HubSpot proved that list posts with less than 6 items weren’t as popular as their longer counterparts. A case study focuses on a specific example (WordStream in the above example) or a company as opposed to a white paper, which is more generic. Link to external sources where necessary.

Content 54

Content Case Study How To Curation 54

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Imagine how much value you could provide to your customers by creating a center for online professional education, which could include videos, white papers, eBooks and more! image credit: hubspot.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” ” At least something is bipartisan.

Statistics 219

Statistics Research Social Media B2B 219