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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195
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Zuberance Webinar June 24 Shows How to Turn Word of Mouth into Sales

Bill Hartzer

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 101
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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

How to leverage the data available natively via the different social networks such as Facebook, Twitter, Pinterest and more. Register for webinar I co-hosted with SCORE Mentors on this topic. How to Get Your Social Marketing Budget Approved (white paper). The difference between a business goal, KPI and objective.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. White paper summary, including actionable recommendations and insights for companies. When/where is that?

Brands 114
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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

ASAE Business Services recognized the importance of social media risk management and sponsored a webinar, Managing an Association’s Social Media Risks and Coverage Exposures. The webinar offered good information but the insurance section was a little weak… so here are my thoughts.

Insurance 174
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. ” white paper. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password.

ROI 138
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).