Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Now on to: 5 Simple Ways SMBs Can Ace Social Listening. Fast Retailing.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

FEBRUARY 7, 2012

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. Because these were the days when we weren’t sure how Twitter was different than Facebook. Anyway …).

Social Media 182

Social Media Flickr Feed Feedly 182

Waxing UnLyrical

MARCH 13, 2012

I follow him on Twitter and like “The Brand Builder” on Facebook. Social Media ROI is something I struggle with. I know that your social media efforts must be tied to your business goals and help support those goals, but that’s no longer enough for me. I was not pleased about this, but you know.

ROI 167

ROI Social Media Flickr Social Media Management 167

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

AUGUST 22, 2012

Facebook stock is not doing very well. Some are even beginning to question whether Mark Zuckerberg can continue as the leader of Facebook (somewhere, the Winklevoss twins are howling with laughter). In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that.

Privacy 198

Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Answer: Boss.

Social Media 100

Social Media Consultant Flickr Communities 100

Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? “You have to promise me you won’t share this.”.

Exercises 205

Exercises Creative Commons Issues Groups 205

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

APRIL 9, 2020

While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. Share the right content on the right social media network.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

MAY 23, 2019

Of course, you will be communicating on social media. Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They formed a top volunteer group, the “Key Limers,” who meet in a #LimeMeetup socially to attend all kinds of arts events in the city and personalized events in members’ homes.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. In other words, the bandwidth for content consumption is fixed.

Content 256

Content Study Flickr Advertising 256

Waxing UnLyrical

JANUARY 22, 2014

In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. That takes into account services like Netflix and YouTube, but the fact is that Facebook sees how important video is to selling ads. He does social media management for KimberMedia and teaches for @bgckids.

Instagram 212

Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. It’s obvious that there are simply too many promotions going on for Facebook to keep track. Of course, none of this is new.

Hotels 151

Hotels Guidelines Project Groups 151

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.

Communities 195

Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

JULY 23, 2014

Just 19% of Olympic viewers posted about the games on social media, according to NBC. Your programming has to be live in order for social media to drive it. How can you expect social media to drive ratings when social media likely spoiled the outcome hours earlier?! in New York.

Twitter 197

Twitter Nielsen Sports Flickr 197

Waxing UnLyrical

APRIL 12, 2011

And in terms of distribution, an email to subscribers, a tweet, Facebook post, LinkedIn update, and word-of-mouth are simple means to secure a good response rate. And, now, even good ol’ Facebook has added Questions to its list of features in order to help us get feedback from our network of friends. Then there is matter of tools.

Survey 231

Survey Focus Group Proposal Education 231

Waxing UnLyrical

FEBRUARY 13, 2017

Corina is also the founder of NutsPR and a well-known social media strategist in her own right. She was one of my beta students when I first launched the course – in fact, she was Virtuoso #2, a Founder’s Circle member – and she calls it “the A to Z of Social PR” : Corina should know, right?

Course 168

Course Module Training Banking 168

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

FEBRUARY 14, 2012

Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today. No animals were hurt in the making of this video. Click here to watch it on YouTube if it doesn’t show up for you.

Airlines 246

Airlines Flickr Social Media YouTube 246

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. You just read Public Relations. Public Relations.

Banking 245

Banking Flickr Library Newsletter 245

Waxing UnLyrical

JUNE 5, 2011

When I took a few days off after that, I was pretty much offline except for sharing some photos via Facebook, and then getting back to work this week, I needed to focus on, what else, work (!). Social media case study: Feed My Starving Children and Facebook Groups , by Arik Hanson. by Mark Story.

Creative Commons 150

Creative Commons Case Study Journal Flickr 150

Waxing UnLyrical

SEPTEMBER 4, 2013

What group did I belong to? I can find examples of each group in my own feed. But which group do you most fit into? They are adept at both solitary life and living in huge groups. Twitter Facebook Google+ LinkedIn An Unkindness of Ravens: Thoughts on Twitter Communication. Charm of Finches. You probably can, too.

Twitter 202

Twitter Groups Groups Feed 202

Waxing UnLyrical

SEPTEMBER 5, 2012

Last February I wrote a post about Taking Time Off When You Work In Social Media and recently reaped the rewards of putting that advice into action. Also, anyone who actively uses social media in communications knows that sharing is a good thing. I had two challenges: Finding someone capable of doing the work.

Training 185

Training Flickr Collaboration Social Media 185

Waxing UnLyrical

JANUARY 24, 2012

While perusing my Facebook stream the other day, I came across this article on Business Insider. Animosity and a deep distrust of the other group has taken root because of this. He does social media management for KimberMedia and teaches for @bgckids. How do you work to bridge the gap between the two sides?

Journal 234

Journal Flickr Social Media Management Report 234

Waxing UnLyrical

OCTOBER 5, 2011

Social Media won’t work for me.”. You see, many B2Bs actually have TWO opportunities for using Social Media to drive engagement and sales. Individuals who very well may be on LinkedIn, Facebook, and Twitter. So your social media efforts can target them in much the same way a B2C targets its customers.

B2B 206

B2B Sports Flickr Retail 206

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. Ad spending on social media has shot up from Rs.94

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

NOVEMBER 20, 2015

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. I then decided to ask the group how they measure efforts that contain multimedia: A3. measurepr. Based in the Washington, D.C., Wouldn't you like to be in her kitchen?

CPA 100

CPA Consultant Metrics Groups 100

Waxing UnLyrical

OCTOBER 17, 2016

Since then, she’s made a concerted effort to get to know her fellow Virtuosos, and really works the course and private Facebook Group (you know what they say, it works if you work it). How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Wouldn't you like to be in her kitchen?

Delicious 100

Delicious Consultant Course Banking 100

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Feature #6: Social Media. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Of course, I always post about it triumphantly on Facebook, and revel in the mix of, “You’re insane!” Now I’m in Louisville, Ky.,

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. Are you commenting on Facebook status updates?

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy. When I tried to do something about it, I’m the one who got in trouble.

Privacy 237

Privacy Flickr Policies Google 237

Waxing UnLyrical

NOVEMBER 19, 2010

In August, fans of G-Dragon – a member of Korean hip hop group, Big Bang – fund-raised over $18,000 for Seoul University Children’s Hospital, in honor of his birthday. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

APRIL 20, 2011

The chief complaints I hear about Facebook are about its safety and security. This can be reported to both Facebook as well as a trusted friend; whomever that may be for you. I think this amounts to a crackdown by Facebook on the problem of online bullying, and I’m incredibly happy to see it take this step in particular.

Authentication 150

Authentication Report Facebook Issues 150

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

AUGUST 20, 2014

Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan.

Vocus 198

Vocus Metrics Eventful Consultant 198