Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Twist Image

JUNE 14, 2012

When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? Buying loyalty.

Loyalty 106

Loyalty Apple Mobile Conference 106

Mindjumpers

JANUARY 3, 2011

Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The consequences for the marketing strategy should be clear by now as well. Then don’t mind my twisted mind.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Sherrilynne Starkie

MAY 9, 2018

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Facebook privacy: Survey suggests continuing US loyalty. WhatsApp rolls out a new feature for group chats. Listly by Sherrilynne Starkie.

News 170

News Google Social Media HootSuite 170

Twist Image

MAY 22, 2012

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Making The Loyalty Leap.

Loyalty 102

Loyalty Privacy Knowledge Base Data 102

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. What Can You Do With Email Marketing?

Campaign 150

Campaign Social Media UGC Marketing 150

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

Advertising 230

Advertising Facebook How To Guidelines 230

Social Media Strategies Summit

APRIL 15, 2021

Brand communities could be anything from a Facebook group to an online forum on the brand’s website. An engaging rewards or loyalty program with a place for customers to interact with each other could also be considered as a brand community. You simply need to create a group and invite your followers to join it.

Process 162

Process Communities Brands How To 162

Saying It Social

FEBRUARY 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Seeing ALL of Your Facebook Friends’, Groups’ and Pages’ Statuses on Your Updated Facebook Home Page? Are You Seeing ALL of Your Facebook Friends', Groups' and Pages … [.]

Groups 128

Groups Groups Facebook StumbleUpon 128

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113

Content Marketing Loyalty Findability 113

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Want to learn how to create a social media marketing strategy for your business? Want more inspiration?

Engagement 156

Engagement Social Media How To Hubspot 156

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America.

Features 230

Features Tools Smart Phone LinkedIn 230

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Leave a comment Click here to cancel reply.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

BeingOptimist

FEBRUARY 7, 2024

Current Salon Market Situation In an era where innovation is the heartbeat of progress, transforming your salon into a thriving hub demands strategic evolution. According to Future Market Insight , presently, the market value of the saloon is US3.8 This saves money on new workers and ensures a steady group always.

Loyalty 52

Loyalty Strategy Training Influencer 52

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

MAY 12, 2021

Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty. For B2B companies, earning loyalty from your brand community can win you repeat business and generate a pipeline of trusted referrals. Look at Starbucks’ customer loyalty rewards program. Facebook Groups.

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. There are more than 1.86

Strategy 111

Strategy Facebook Marketing Metrics 111

Ignite Social Media

JUNE 14, 2023

Here is how search tactics are making their way into the world of social media marketing and the benefits they bring to the table. What are Search Tactics in social media? This principle holds true in the realm of social media marketing as well. Not sure what we’re talking about?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Facebook. Brand loyalty: If a buyer feels like they can trust a particular supplier’s experience and knowledge, they’ll be more confident buying from that supplier in the future. For example, even though LinkedIn generates 84% fewer shares than Facebook, it still produces 47 times as many link clicks.

B2B 171

B2B Brands LinkedIn Groups 171

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 113

Social Media Marketing Atlassian Team 113

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). billion users on Facebook Messenger. billion users on WeChat/Weixin.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Share this on Facebook. Let me explain ….

B2B 219

B2B Curation Communities Marketing 219

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. There are also tools that will help you put together professional-looking Facebook ads. Develop a Hashtag Strategy. What’s more?

Social Media 179

Social Media Tips Hashtag UGC 179

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. The problem with this effort is that it does not lead toward purchase and loyalty. What caught my eye?

Loyalty 226

Loyalty B2B Metrics Curation 226

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Social Media 208

Social Media Marketing Team Upcoming 208

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. They like to contribute, in relationships as well as in social groups. with others.

Marketing 251

Marketing Nielsen Forums Groups 251

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. “At its core, a community is a group of people who share common interests and want to connect with other people around those interests,” says Alex Angel , Community Consultant, formerly Nike and Reddit.

Communities 78

Communities Social Media Community building Groups 78

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Most messenger bots integrate with WhatsApp, Instagram, Facebook Messenger, and Google Business Messenger. This is a missed opportunity to create brand loyalty and land a sale. Post-sale support helps build long-term trust and loyalty.

FAQ 120

FAQ Retail Overview Loyalty 120

Mindjumpers

AUGUST 21, 2012

Having a community such as a Facebook brand page equals engagement! It can also be a good idea to ask your fans for feedback in an update or a ‘Question’ post on the Facebook page. Increase fan loyalty. When being a part of e.g. a Facebook community, fans do not only get a physical return from it but also something more.

Communities 182

Communities Brands Loyalty Activities 182

Keyhole.co

NOVEMBER 27, 2023

The Samsung Group conglomerate has dozens of affiliate companies under its banner. They excel at identifying trends and specifically curating products for different markets and regions. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. Let’s delve into how Samsung’s marketing strategy works.

Curation 52

Curation Social Media Strategy Content 52

Saying It Social

APRIL 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! Have a local radio spot? There are a few stipulations.

SMS 192

SMS Facebook URL StumbleUpon 192