Webbiquity SMM

DECEMBER 6, 2022

Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%. The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

NOVEMBER 2, 2021

The four tips here are more broad advice that is useful on every platform you may use for your networking, whether to expand your business or to gather a helpful group of people within your social circle you can lean on when you need them. Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JUNE 7, 2018

Join Niche Groups. Enlarge your network by searching for and joining groups that are relevant to your business. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. Connect with Grin on Facebook or Twitter.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JANUARY 24, 2019

Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. This isn’t a hard and fast rule.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

DECEMBER 6, 2010

But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

JANUARY 7, 2011

Facebook added more than 150 million new users in 2010. “News Feed Optimization (NFO) on Facebook will become the new SEO. We’ll be able to send a Facebook status message only to customers who visited a particular page on our website. Share this on Facebook. Metrics will mature. link on Twitter.

Trends 187

Trends Social Media Marketing Technorati 187

Webbiquity SMM

FEBRUARY 13, 2018

Facebook was opened up to the public in 2006. Across all age groups, 43% of people trust social media advertising. According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). MarketingSherpa ). MediaPost ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

DECEMBER 12, 2018

In the past, it was okay to divide them into groups based on age, gender, income, and other factors, but it was always done with understanding that any division of this kind is artificial by definition. Currently, social media is primarily used for customer service (i.e., Personalizing the Customer Experience.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter. Google “Facebook spam&# and you’ll get 246 million results.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Facebook. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. If your company is in that group, you aren’t alone.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 15, 2010

But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media. But social media isn’t about reaching the largest number of individuals in a particular group, but rather about reaching and engaging those who are most passionate.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. Facebook is still, at its core, a place to share life updates and photos of friends and family.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook. Provide customer support. It’s no longer the biggest ad budget that wins.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

FEBRUARY 2, 2012

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

MAY 24, 2010

On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Share this on Facebook. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

DECEMBER 28, 2010

It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. Share this on Facebook. While there are several benefits of business blogging beyond SEO, the ability of a blog to enhance an organization’s presence in search is substantial.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

FEBRUARY 28, 2011

Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on Facebook. DialogFeed. ** 5 Stars. Related Post.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on Facebook.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

NOVEMBER 30, 2017

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Even though marketers can categorize potential customers into preference-based groups, there’s still a huge flaw in applying section generalisation.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

JUNE 30, 2011

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Third, while you can certainly buy many types of products from companies (e.g.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. She’s also a founder of a cappella group Common Sound. Diana Adams. adamsconsulting. Diana is a USC grad now based in Atlanta. And yes, she really knows LinkedIn. Lisa Petrilli. LisaPetrilli. Missy Berggren.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JULY 9, 2012

Use statistics: write about your clients as a group rather then individual entities, for example: implementing your 1,000th customer system, hitting the 1 million user mark, or achieving 98% customer satisfaction. Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

SEPTEMBER 9, 2014

Employees have been finding ways to distract themselves, and others, and generally waste time at work, for pretty much as long as groups of human beings have worked together. Yet too many companies, regardless of their progress as social businesses, already take or plan to take this monitoring to excessive, even downright creepy, levels. .

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

SEPTEMBER 21, 2010

For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow. The site also makes it easy to promote your newspaper through Twitter and Facebook. Share this on Facebook. Share this on Bebo. Subscribe to the comments for this post?

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

SEPTEMBER 13, 2010

If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. Share this on Facebook. Post regularly. A healthy blog thrives on fresh content, at least once per week, more often if possible. Share this on Bebo. Share this on del.icio.us.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

APRIL 19, 2011

While it’s true you don’t have to pay a fee to put up a Facebook page or start tweeting, there is nothing free about successfully using social media to reach and engage with customers and prospects. Allocating insufficient time and resources. Some marketers (and even CFOs) mistakenly view social media as “free.&#

Social Media 193

Social Media Sysomos Case Study B2B 193