Social Media Strategery

DECEMBER 7, 2011

Their current definition of PR – “ public relations helps an organization and its publics adapt mutually to each other ” was last updated in 1982, before Twitter, before Facebook, hell, even before you had a computer at your desk. Technology has changed a lot over the last 30 years.

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Press Release How To Organization Collaboration 125

Social Media Strategery

NOVEMBER 13, 2009

I also recently participated in a panel event put on by the Georgetown chapter of the the Social Media Education Connection ( SMCEDU ) where we talked about social media with a group of Georgetown students. One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc.

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Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

SEPTEMBER 28, 2009

You mentioned doing more charity work, especially with the GovLoop Kiva group. So I suggest you join some GovLoop groups, comment on blogs, ask questions, and find your passion. Facebook firewall gov20 government government 2.0 What charities are you particularly passionate about, and how do you plan to help them?

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Gov 2.0 Collaboration Communities Web 2.0 89

Social Media Strategery

MARCH 23, 2012

But don't try to use Pinterest, Highlight, Path, and Google+ just because you saw some social media nerds saying it's the "next Facebook!" Until then, I guess it's time to go annoy a whole new group of co-workers with my little sayings.

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Team Buy Handbook Social Media 113

Social Media Strategery

FEBRUARY 1, 2009

The second group is the Senior Executive - For Senior Executives - “What happens when people start using these platforms to just complain about everything? The executive has to realize that to effectively use social media, you can’t designate somebody or some group as “the Web 2.0 guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

JUNE 1, 2013

According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. These are people, specifically working moms, who don’t identify with the any of existing consumer segments.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

FEBRUARY 23, 2009

tools internally at AIIM The breakout groups where we worked together to help fictional organizations The slides had been completely re-adjusted for our needs What I Didn’t Like: Hundreds of Slides!! Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Social Media Strategery

JUNE 17, 2010

apps (Facebook, Twitter, Skype, etc.) kelly@briefworld.com [link] CaliberGroup (Caliber Group) Twitter Comment RT @socialmediaclub: How to manage your time while managing your social media. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 here: [link].

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Students from my age group did not grow up with Facebook or Twitter.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

SEPTEMBER 24, 2008

Allen, recently discussed the need for the Coast Guard to start using social media like Facebook and blogs to improve communication amongst one another and with the public ( Read the full article over at MarineLink ). I love that he’s not just talking about using Facebook, but that he’s personally engaged with it.

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Policies 50

Social Media Strategery

MARCH 2, 2009

The third group is the middle manager and project manager - For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Will I See You at the Gov 2.0

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Social Media Strategery

APRIL 17, 2010

Love how many people think, “Oh, your job has got to be so much fun just tweeting and posting on Facebook all day. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 The following statements aren’t necessarily good or bad, but they do paint a more realistic picture.

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Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

NOVEMBER 23, 2008

What social media brings is new TOOLs to existing industries, businesses, tribes, groups, practices, roles. But at the heart, it’s about identifying the RELEVANT groups, tribes, networks and reaching them through nexus points of reach, authority and relevance. Facebook firewall gov20 government government 2.0

Gov 2.0 62

Gov 2.0 Social Media Sports Web 2.0 62

Social Media Strategery

NOVEMBER 25, 2009

is about so much more than just Twitter, Facebook, or YouTube. isn’t all sunshine and butterflies – Near the end of 2009, a group of Gov 2.0 The barriers and discussions may be new to some, but there has been a group of fairly high-level people who have been working these issues for almost a year now.

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Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

JANUARY 7, 2010

and discussion groups on the topic of why is it so hard to introduce a collaborative culture, why introducing enterprise software is fraught with challenge, why internal comms teams are struggling with uptake on collaborative tools, it can be argued that [.] Facebook firewall gov20 government government 2.0 6 questions to ask first. [.]

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

JUNE 15, 2010

Group hug and Gov 2.0 Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 I’m one of the leads for our social media/Government 2.0 practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies.

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Social Media Strategery

NOVEMBER 20, 2009

Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Development Social Media Rethinking Public Relations Education Fri, Nov 20, 2009 Best Practices How should social media be incorporated into a PR degree? Will I See You at the Gov 2.0 web20 wiki Have This Blog Sent to Your Email!

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

OCTOBER 1, 2009

But this committee (actually, several committees, known as study groups) was not going to settle for government business as usual. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Will I See You at the Gov 2.0 web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 83

Gov 2.0 Engagement Social Media Committee 83

Social Media Strategery

JANUARY 10, 2009

From our most senior VPs to senior executives within the government to our summer interns, every group has their own set of questions, concerns, and pre-conceived notions about social media and what it means for them. Many companies still ban access to Facebook or LinkedIn on company time. And it’s pervasive. It’s scary.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

OCTOBER 17, 2009

[link] Tad Reeves At Steve Ballmer’s keynote speech at SharePoint 2009 conference in Las Vegas, he implies that the takeup of social media will never happen in government and big business, due to corporate fears of their data being all over Facebook, etc. I.e., will Facebook & Twitter actually be broad-scale adopted by Govt?

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

DECEMBER 19, 2009

Should they create a Facebook page? You can establish working group upon working group. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Everyone was looking for some sort of guidance that would answer these questions. Government 2.0 Will I See You at the Gov 2.0

Gov 2.0 66

Gov 2.0 Policies Web 2.0 Conference 66

Social Media Strategery

JUNE 21, 2009

One of the first questions I get when implementing is “can we just set up a private group/wiki/blog etc. One of the first questions I get when implementing is “can we just set up a private group/wiki/blog etc. I call this group of evangelists a Social Media League! Facebook firewall gov20 government government 2.0

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Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

NOVEMBER 30, 2008

If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Use an open source microblogging service like Yammer or QikCom.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

SEPTEMBER 25, 2009

Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Will I See You at the Gov 2.0 bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

DECEMBER 13, 2008

Take the initiative and work on changing how your organization works – don’t just sit there sulking, saying, “I wish we could do social media here, but we can’t even get on Facebook so there’s no use.&# Bringing social media to your organization isn’t something that happens from 9-5.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

JANUARY 17, 2009

It’s about the group of people who self-organize a Government 2.0 link] Naples web design I can say that one of the persons who do this kind of approach is the owner of Facebook. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 in his spare time.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Social Media Strategery

AUGUST 8, 2010

Enjoy working in teams – Social media is “social&# – you have to enjoy working with a diverse group of people Are responsive – There is no 24 hour news cycle any more. Why does it matter if people are responding to the public on Facebook or on the phone? Facebook IS work for a lot of people now.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

NOVEMBER 2, 2008

Asking this group of users to go from this to using a wiki was a gigantic step that they weren’t ready to take. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Everything in their nature told them that individual contribution was of the utmost importance.

Gov 2.0 63

Gov 2.0 Wiki Social Media Yammer 63

Social Media Strategery

MARCH 22, 2009

Imagine a world where your doctor calls you to make sure everything is ok after noticing an increase in the number of your Facebook status updates where you said you have a headache. Likewise, physicians and other groups are used to doing things the way they feel comfortable. Facebook firewall gov20 government government 2.0

Crowdsourcing 73

Crowdsourcing Education Gov 2.0 Social Media 73

Social Media Strategery

JANUARY 26, 2009

Our first group is the Junior Employee - For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Will I See You at the Gov 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

OCTOBER 12, 2008

In other words, on the Web, using social networking tools can foster the same conditions as at public meetings which elevate smart mobs and group think. In other words, on the Web, using social networking tools can foster the same conditions as at public meetings which elevate smart mobs and group think. Will I See You at the Gov 2.0

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

MARCH 23, 2010

Organizational use of social media impacts everyone across the organization in different ways, from IT security to HR to legal to marketing and ceding “control&# to just one of these groups seems to be both short-sighted and unrealistic. Facebook firewall gov20 government government 2.0 Will I See You at the Gov 2.0

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

APRIL 14, 2013

For those brands that can’t create their own museums, Facebook’s timeline feature allows you to share that history virtually. Public Relations Social Media challenge.gov coke content content calendar content marketing Facebook government marketing mercedes panera pepsi porsche social media Twitter zappos'

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

MAY 26, 2009

While arguably the most important group of people behind Government 2.0, Skeptic - “Why the hell are you spending so much time on Twitter and Facebook when you could be doing real work?&# You don’t see the real business value to social media, and would prefer that your staff stick to the mission-related activities.

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Social Media Strategery

OCTOBER 25, 2008

There’s always that core group of passionate social media enthusiasts who will go above and beyond to make social media successful – from spending their own money to create social media rewards to volunteering their time to function as an ad hoc help desk. Facebook firewall gov20 government government 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

APRIL 1, 2009

I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. Facebook firewall gov20 government government 2.0 Will I See You at the Gov 2.0

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Social Media Strategery

FEBRUARY 15, 2009

Your Government agency/organization/group/branch/division is not unique. Today’s employees will probably spend five minutes during the workday talking to their friends on Facebook or watching the latest YouTube video. Also, in light of the discussion around Facebook’s new Terms of Service: [link] 23.

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Gov 2.0 Social Media Web 2.0 Policies 134