Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Within the group, it is also possible to make use of the feature “multi-chat”.

Platform 185

Platform Facebook Applications Notification 185

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. You can of course see the number of people unliking your page in your Facebook Insights. Similar Posts: 5 Useful Facebook Updates To Notice.

Facebook 267

Facebook How To Metrics Social Media Management 267

Mindjumpers

MARCH 31, 2011

Tweet Earlier this month, Facebook started testing real-time ad targeting on their platform. According to Adage, Facebook is currently testing real-time ads on only 1% of Facebook users worldwide. This makes a test group of about 6 million people. Facebook, Sharing, Social And Me. source: adage.com).

Facebook 214

Facebook System Advertising Platform 214

Mindjumpers

MAY 9, 2011

Tweet Keeping up their trend of constant innovation, Facebook launched their Questions tool in March, which we also wrote about on the blog. Similar Posts: Facebook Launches Questions. New Tool Converts Your Facebook Profile Into a Page. New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream.

Research 219

Research Questions Tools Facebook 219

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

NOVEMBER 25, 2011

In the second phase of the campaign, Panchamama has hit Facebook with her owl Twister. Fans on Facebook were invited to challenge the power of Mother Nature’s Owl in a blinking competition. Also, to engage the younger target group a competition was launched in the second phase.

Campaign 203

Campaign Facebook YouTube Groups 203

Mindjumpers

DECEMBER 10, 2010

Tweet In little less than a week ago, Facebook started to roll out the new design for user profiles. A Smart Move By Facebook. I think Facebook has made a very smart move with the new profile, when it comes to building and strengthen their revenue stream. Ads are everything when it comes to generating revenue for Facebook.

Facebook 185

Facebook MySpace Technorati Advertising 185

Mindjumpers

JUNE 25, 2012

The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. Facebook pages are the go-to destination. Compared to brands’ normal websites, a Facebook page has become the go-to destination for consumers and fans.

Report 277

Report comScore Marketing Groups 277

Mindjumpers

JANUARY 14, 2011

Twitter, Facebook are a must for business sites. Facebook profiles with ‘like’ on post and pages can get you to cloud nine in no time. Facebook group applications can be used to invite like minded people to share their thoughts on a subject. Do not set yourself away from the group.

Trends 245

Trends Influencer Social Media Forums 245

Mindjumpers

JANUARY 10, 2012

I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. UK Facebook statistics. Facebook now has a reach of just over 30 million unique users for the UK. Therefore, it is good to note that 95% of the population is adult age group.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. Additionally, one of the most read and respected digital media visionaries, Brian Solis, suggest the idea about “Context is King” as a future tendency in managing Facebook brand pages.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

DECEMBER 11, 2012

As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. The two groups of users – Baifumei and Grassroots. The terms “Baifumei” (literally, “good-looking and rich”) and “Grassroots” are terms used by IDG Capital Partners to describe the divergent groups of Chinese Internet users.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

MAY 23, 2012

At least, this was the starting point for the agency DDB’s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the company. How Tropicana Created A Facebook Campaign To Launch Twister.

Groups 228

Groups Groups Campaign Travel 228

Mindjumpers

FEBRUARY 6, 2013

Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. This year, Twitter outran Facebook by miles in terms of brands mentioning the network in their campaigns. Facebook 2012: This Is What Success Looks Like [Infographic]. Understanding the social media ground rules.

Statistics 227

Statistics Analysis Groups Groups 227

Mindjumpers

MAY 31, 2012

We don’t have to talk about how big Facebook is anymore. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. Facebook is a platform that allows for users to maintain these needs, and constantly develops to improve it.

Case Study 264

Case Study Communities Campaign Study 264

Mindjumpers

NOVEMBER 2, 2012

During The Arab Spring, especially Twitter and Facebook gave younger protesters and activists the perfect tool to voice their protests and, more importantly, to quickly gain the support of the masses by sharing real-time visuals and statements. Twitter and Facebook helped facilitate the revolutions, the help pages etc. Googlemaps.com.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

AUGUST 3, 2012

Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. If that were the case, Microsoft wouldn’t have dropped $1.2

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

FEBRUARY 22, 2012

Tweet With social media, we have the ability to listen to our target group and get insights like never before. With the ability to listen and gaining insights also comes the ability to improve, which in the end means that brands can become more appealing to their target group and sell more products adapted to consumer needs.

Project 223

Project Applications Groups Groups 223

Mindjumpers

NOVEMBER 23, 2012

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. They need to know what value they can provide for their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process into their workflow.”. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

NOVEMBER 16, 2011

Tweet Today Virgin group of companies kicks off its social marathon –a global group wide celebration of the power of social media. As a part of their 40 th anniversary celebration, Virgin group has launched a cool app called the Virgin ‘First Times’ app which will explore your Facebook firsts with friends.

Transportation 145

Transportation Groups Groups Eventful 145

Mindjumpers

SEPTEMBER 12, 2012

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Your business needs to deliver information and advice of actual value to the target group and that calls for a well thought out plan. ” (Bill Ives, Partner, The Merced Group).

Report 242

Report Content Nielsen How To 242

Mindjumpers

JUNE 15, 2012

Track Social conducted a study throughout May 2012, examining the Facebook rankings and thereby level of engagement of 100 well-known and highly active brands on the social platform. They categorised the posted brand content into seven groups: Status: The most traditional form of post, containing text. Putting the model to the test.

Study 259

Study URL Feed Feedly 259

Mindjumpers

AUGUST 31, 2012

Did you know that the number one reason why people love Facebook is that it enables us to show our personality? How people talk and act reflects their personality – and that’s what Facebook allows its users to do. The interactions people do on Facebook – such as updates, comments and likes – tell who they are and what they stand for.

Communities 232

Communities Loyalty Apple Conference 232

Mindjumpers

OCTOBER 22, 2014

Nevertheless, Snapchat, with a core audience of 13-25 year old kids, makes it easy to reach the youth who may or may not use Snapchat as an escape from the maturity that has invaded Facebook. More than 100 million users worldwide share over 400 million snaps a day (outpacing the photo-sharing activity on both Facebook and Instagram!).

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

JULY 27, 2010

The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

NOVEMBER 11, 2011

In order to tackle this, the brand decided to communicate to a younger target group and project the feeling of ‘stepping up and doing the right thing’. In the video, a couple enters a cinema where there are only two seats available among a group of bikers. The situation is authentic, stepping away from traditional commercial.

Video 257

Video Authentication YouTube Groups 257

Mindjumpers

APRIL 26, 2013

Define a list of topics or themes that you can create conversations about based on your brands values, beliefs and target group. Similar Posts: Facebook Is Global, But Social Is Local. Thinking as a media means to know what stories your audience wants to take part of. The purpose of the topics is to drive conversations in a community.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

FEBRUARY 2, 2011

For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses. It encourages localization with 20 local station Facebook pages covering specific Southwest airport operations groups. The company create a presence on both Twitter and Facebook in 2007.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

SEPTEMBER 19, 2011

The infographic given below is interesting for both the thought groups, the believers in quantitative approach as well as those who believe in building sustainable relationships through social media. What Happens When Facebook Fans Engage With You [infographic]. Similar Posts: How to Measure the Return On a Social Media Campaign.

ROI 264

ROI Social Media How To Campaign 264

Mindjumpers

JULY 18, 2011

Thinking how Facebook is expanding its effort in making their social network more professional, Facebook is still a bit behind and positioned as holding 22% of the respondents. LinkedIn users in numbers. The infographic shows that 62% of the respondents use LinkedIn as their primary site for professional networking.

LinkedIn 249

LinkedIn B2B Sites Study 249

Mindjumpers

SEPTEMBER 22, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Charity & Technology in the Online Universe How To Post Effectively on Facebook » In Time of Social Media Crisis – How Do You Respond? Greenpeace claims that Facebook’s massive data centre in Oregon, U.S.,

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

JULY 30, 2010

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

DECEMBER 19, 2011

A lot has been said about the influencing power of Facebook and Twitter users and how it effects other fans. Further, the infographic shows some interesting personalities of relatively the same age group, drawn on the basis of their social media behavior, concluding how can they work as influencers for brands.

Social Media 274

Social Media Brands Survey Influencer 274

Mindjumpers

JANUARY 3, 2012

According to recent data shared by Facebook, there are over 900 million objects that people interact with like groups, events and community pages. One upset customer on a Facebook page or a challenging blog post can send brands into a crisis. This can be challenging for PR staff managing social media efforts.

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

JULY 2, 2013

Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. How To Make An Outstanding Cover Photo Following The New Facebook Rules. Try it out and let us know what you think. Similar Posts: 3 Ways To Great Social Content.

Social Media 266

Social Media Upcoming Platform Feed 266

Mindjumpers

MAY 4, 2011

Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially. The article discusses advertising costs, and starts out by explaining how it costs his employee 6 cents to run a demographic profiling on Facebook (result: 80 people out of 600 million) and target this group with specific ads.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. How can we do something that will create value through social media?”

Questions 254

Questions Company Nielsen Disqus 254