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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. If someone watches that video, it will tell you that they are a potential lead. You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. Create Facebook Pixel Events for Time Spent.

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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Within the Google Tag Manager workspace for your domain, go to Tags. Create Standard Events.

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Facebook Expands Access to Option to Transfer Your Photos and Videos to Google Photos

Social Media Today

After initially launching its photo and video transfer tool to selected users last year, Facebook is now providing the option in more regions.

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Crafting Great Social Media Videos That Get Views

Convince & Convert

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

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Testing Zaraz to Set Up Facebook Conversions API

Jon Loomer

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. Not only does it utilize triggers in many of the same ways as Google Tag Manager, but it may not cost a thing. When you test these events, they will not appear in the Facebook Pixel Helper.

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Facebook Adds More Ways to Export Photos and Videos as Part of Data Portability Initiative

Social Media Today

Facebook will now enable users to export their posted photos and videos via Dropbox and Koofr, along with Google Photos.

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How I’ve Pivoted to Short-Form Video on TikTok and Reels

Jon Loomer

I am deeply invested in short-form video. I’ve long resisted video creation in every form. Let’s take a closer look at what held me back, what I’ve done so far, and my future plans for short-form video. My video efforts have been few and far between. Sometimes I’d turn a podcast into a video.

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