article thumbnail

Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose.

URL 204
article thumbnail

How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics.

URL 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

URL 180
article thumbnail

How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. And since you can’t run a campaign exclusively to Audience Network (you have to also select at least a Facebook feed placement), some additional trickery was necessary. Create a URL with UTM Parameters. Facebook URL Builder.

URL 154
article thumbnail

How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Within the Google Tag Manager workspace for your domain, go to Tags. Create Standard Events.

Eventful 211
article thumbnail

Creating A Friendly URL For Your Google Plus Page

SocMed Sean

I finally got around to creating my Google+ page for SocMedSean. While I’m not really confident of the future of Google+, it doesn’t appear to be fading as fast as Google Wave did, so maybe Google is invested in the long-term search/social integration of the platform and is going to continue to shovel money into it.

URL 273
article thumbnail

Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

Eventful 212