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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. I wish I would have started using GTM to manage my Facebook pixel and events sooner. Create Standard Events.

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How to Choose Facebook Ad Placements

Jon Loomer

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. One tool available is URL parameters.

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How to Use ChatGPT to Generate a Facebook Ads Strategy

Jon Loomer

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. Watch it below… @jonloomer Use ChatGPT to generate Facebook ads campaign strategy ideas.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. The simplest way to measure the size of your audience is to use Facebook Ads Manager. Google Analytics can be an unlikely ally here.

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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

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How to Set Up Conversions API with Facebook for WordPress Plugin

Jon Loomer

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. Setting it up manually or with Google Tag Manager is also technical and complicated (at least if you’re not super technical yourself). ” Search “Facebook for WordPress” ( you can also download it here ).

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