Small Business Mavericks

NOVEMBER 6, 2011

Google+ was already a good and growing destination for Web marketers. Google really did a good job on this one. If you click the green Share button in the top right part of the pop up box, or the video in the box, then you can easily share the video on Google+. It just got better. They’ve added a YouTube search feature.

YouTube 170

YouTube Google Video Features 170

Small Business Mavericks

JUNE 17, 2012

Google+ made history last year when it became the fastest growing social media website to date – in one month. It’s also a product of Google, which means it has some SEO benefit. Many Google+ users report that their Google profiles have risen to the top of the SERPs just by using Google+. Instant SEO.

SEO 164

SEO Google Tools Reputation 164

Small Business Mavericks

FEBRUARY 27, 2013

Google+ is borrowing a page from Facebook. Either way, social sharing through Google+ just got a lot better. They can sign in using Google+ instead. Anyone with a Google+ account, which is just about everyone these days, can sign in to any site that has installed the button. I knew it would come to this eventually.

Google 102

Google Privacy Engineering Issues 102

Small Business Mavericks

DECEMBER 3, 2013

Google turned the Internet upside down with Panda, Penguin, and Hummingbird. They’ve seen their Google traffic decline considerably. 1 traffic referrer is Google, then try to figure out how to convert that traffic quickly. Google is a business. search engines facebook google referrers Social Media website traffic'

Google 98

Google Construction Engineering Facebook 98

Small Business Mavericks

MAY 28, 2013

Google+ is almost two years old. Frank Reed highlights the value that small business owners place on various social networks, including Google+, Facebook, and LinkedIn. Interestingly, more small business owners see value in Facebook, Twitter, LinkedIn, blogging, and YouTube than in Google+. But how much more?

Google 101

Google Engineering Small Business Forums 101

Small Business Mavericks

NOVEMBER 8, 2011

If you’ve been following the Google+ soap opera, then here’s another twist for you. You can now get your very own Google+ page for business. If you have a Facebook page, then you know how terrific it is for marketing and branding your business through Facebook. So that’s a necessary first step.

Google 93

Google Discount Training Facebook 93

Small Business Mavericks

OCTOBER 22, 2011

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. Your Google profile gets a boost when you use Google+. Google+ is easy to use.

Picasa 175

Picasa Google Privacy Social Networking 175

Small Business Mavericks

MARCH 18, 2013

If you’re concerned that the demise of Google Reader will kill your blog, rest your eyes. Promote your blog through social media – I’d be willing to bet that almost everyone you know has a Facebook account. Google Reader may be dying, but it’s not the end of the world. Don’t wait.

Google Reader 98

Google Reader Google Newsletter RSS 98

Small Business Mavericks

OCTOBER 2, 2011

It’s been a couple of weeks now since Google+ went public. In its initial life stage you had to have an invitation from a current Google+ user, then you were put on a waiting list. Already, social media marketers have broken off into Facebook and Google+ camps. Have you joined yet? That’s phenomenal growth!

Google 93

Google LinkedIn Social Media List 93

Small Business Mavericks

MAY 28, 2011

And that somebody is, of all entities, Google. Last year, Google owned 13.3% But don’t take from this that Google is taking Yahoo!s Google’s target market are PPC advertisers who are now trying online display advertising. It seemed that nobody really wanted to. of the display ad market online.

Google 156

Google Yahoo Compete Advertising 156

Small Business Mavericks

AUGUST 13, 2011

While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. After all, when Facebook came out, Myspace was the preferred social media forum and, in the space of a few years, it took over.

Google 107

Google MySpace Privacy Forums 107

Small Business Mavericks

AUGUST 13, 2014

It’s no secret that Facebook changes its algorithm, just like Google does. And they will tell you that the reason they make their changes is an attempt to keep quality content high in newsfeeds, just like Google tries to do for the SERPs. How will this new “like” policy affect your Facebook page?

Facebook 150

Facebook Policies Social Media Google 150

Small Business Mavericks

AUGUST 12, 2011

A few days ago I made some comparisons between Google+ and Facebook. Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. But lately I’ve heard some comparisons between Google+ and Twitter. It got me to thinking.

Google 98

Google Twitter Comparison MySpace 98

Small Business Mavericks

OCTOBER 28, 2011

Whether you were on Twitter, LinkedIn, Facebook, or somewhere else? Well, Google+ is making that possible. Remember that Google product? With Google+ Ripples you can see who has shared a particular post and through a graphic representation view the string of shares from one person to the next. Google is always innovating.

Google 93

Google LinkedIn Social Media Examples 93

Small Business Mavericks

JANUARY 8, 2013

Share to LinkedIn, Google+, Facebook, and Twitter. Next, build a Facebook and a Google+ page for your brand. As you blog, share your blog posts once daily to your Facebook and Google+ pages. Then share those on your Twitter, Facebook, Google+, and LinkedIn profiles. After that, start blogging.

Sites 98

Sites Google Engineering How To 98

Small Business Mavericks

JUNE 28, 2011

Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? As Rand points out, Google and Facebook aren’t exactly friends. In fact, Google has decided not to use popular Facebook indicators in its search algorithms, which means that Facebook does not really affect Google’s SERPs.

Twitter 168

Twitter Facebook Social Graph Engineering 168

Small Business Mavericks

APRIL 14, 2012

I checked out the new look on Google+ and, for some reason, my first reaction was how ‘Facebook’ it looked. Perhaps I’d spent too long on Facebook. When it comes to Google+, I do wonder how social it really is. Google+ – the SEO channel of choice to boost search rankings quickly.

Google 107

Google MySpace SEO Fashion 107

Small Business Mavericks

OCTOBER 7, 2011

Google+ just seems to keep getting more and more popular. It allows your readers to show their approval or their affinity for your content through their own social media profile on Facebook. Google+ operates on the same concept. You write a blog post and share it on Google+. But should we consider it content marketing?

Google 105

Google Content Marketing Questions 105

Small Business Mavericks

MARCH 20, 2013

Google+ went online with much fanfare. Then, Google added Hangouts, business pages, and communities. And killed Google Reader. Now, they’re adding a new app in Google+ Hangouts that will allow you to take photos of your Hangouts. Let’s say you decide to hold a webinar in Google+ Hangouts.

Google 87

Google Google Reader Communities Twitter 87

Small Business Mavericks

OCTOBER 11, 2011

You can also use Facebook, which is very popular among bloggers – especially bloggers who are active on Facebook. But what if Google+ had a blog comment system? Let me tell you why you should consider it: A blog comment system owned by Google would be SEO gold. Would you use it?

Comments 98

Comments Google Disqus WordPress 98

Small Business Mavericks

JUNE 12, 2011

Google didn’t come along until 1998. In fact, Facebook is now the most trafficked website online. I certainly do think that Chris Crum is on the right track when he talks about using Facebook for e-commerce. My hope is that online marketers won’t abandon their own websites in order to set up a Facebook store.

Facebook 161

Facebook Trends Engineering YouTube 161

Small Business Mavericks

NOVEMBER 11, 2011

So you Google “pizza wayzata minnesota.” ” If there is a popular pizza joint in Wayzata that is getting a lot of +1s on Google’s new social platform Google+, the search engine could tell you that in the SERP. Thanks to the Google Operating System blog for pointing this out. The same is true of +1s.

Google 93

Google Data Badge Engineering 93

Small Business Mavericks

JANUARY 23, 2013

A few days ago, Facebook introduced Graph Search. With Graph Search, Facebook users will be able to search and find business recommendations from their friends. On Facebook. I can see Facebook Graph Search being used this way and it could very well put a small dent into Google Search. You can sign up here.

Facebook 105

Facebook Travel Engineering Google 105

Small Business Mavericks

JUNE 13, 2013

There has been a pretty strong contingent on Facebook trying to avoid hashtags. Unfortunately, for them, Facebook started supporting them yesterday. You can actually do some pretty cool things with Facebook hashtags. Google+ started supporting hashtags just last month. Social Media Branding facebook hashtag'

Hashtag 93

Hashtag Facebook Social Media Conversation 93

Small Business Mavericks

OCTOBER 9, 2013

Do you run a Facebook page? If you have a Facebook page and you are looking for ways to get new content ideas for your page, then I have three ways to get fresh new ideas. Use Facebook Insights – Start with Facebook Insights. This is Facebook’s analytics for your page. What’s popular?

StumbleUpon 107

StumbleUpon Content Facebook Small Business 107

Small Business Mavericks

APRIL 5, 2012

Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. So much so, I wonder if a more advanced Facebook search engine would have much of an impact. Facebook users generally use that search facility to find data within Facebook, not so much as a general internet search engine.

Google 101

Google Yahoo Paid Search Engineering 101

Small Business Mavericks

SEPTEMBER 28, 2011

Facebook wants to woo small business owners into becoming advertisers. So why is Facebook giving away all that money in free advertising? Small business owners don’t think they need Facebook. They want to steal you away from Google AdWords. Therefore, they aren’t on Facebook at all. Here’s a test.

Adwords 87

Adwords Facebook Small Business Advertising 87

Small Business Mavericks

DECEMBER 6, 2012

I’ve discussed Facebook brand pages often enough that I think you know how important it is to have one, but did you know you can optimize it for search? Here are 5 ways you can optimize your Facebook brand page for search. Even from your Google+ profile. Don’t just set up a Facebook brand page.

Brands 101

Brands Facebook URL SEO 101

Small Business Mavericks

SEPTEMBER 23, 2011

A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Just so you know, Facebook didn’t make the changes for users, who use the site for free. One person in the comments section said: Google+ here I come. Can Facebook afford to lose a few free users?

Facebook 130

Facebook Advertising Feed Feedly 130

Small Business Mavericks

APRIL 14, 2011

An app for the iPhone is on the way and there are rumors that a Skype Facebook app is in development. It also has astounding potential for small businesses who want to do business with their Facebook friends. But it’s available only in the U.S. and Canada. I can see a day when this technology will be available worldwide.

Small Business 161

Small Business Facebook Case Study Press Release 161

Small Business Mavericks

NOVEMBER 22, 2011

A recent survey shows that Facebook is the king of social media for small businesses. Why is Facebook so effective for small businesses? That’s 83% who say that Facebook has any level of effectiveness. By contrast, 70% of the respondents said they don’t use Google+. Or maybe there’s something more.

Social Media 93

Social Media MySpace Facebook Small Business 93

Small Business Mavericks

DECEMBER 22, 2011

One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. However, because of the sheer number of users who practically live on Facebook all day, it can be hard to market the one business you have and get a lot of hits to your status posts and website in general.

Small Business 98

Small Business Facebook Strategy Consultant 98

Small Business Mavericks

MARCH 26, 2011

But there is another reason to fear Facebook too. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. As well it should. It has a competing advertising model.

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

FEBRUARY 22, 2011

Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. They’d rather that Facebook kept the chronological order for comments.

Facebook 96

Facebook Case Study Press Release Small Business 96

Small Business Mavericks

SEPTEMBER 22, 2011

Keep in mind, we’re talking about Facebook here. The world is anxiously awaiting Facebook’s announcement, which is supposed to happen today. But I thought Facebook already revolutionized social media. And Facebook has already introduced new changes this week: Subscribe features. I hope Facebook scores big.

Social Media 87

Social Media Facebook Activities Features 87

Small Business Mavericks

AUGUST 8, 2011

You can brand yourself on Google and Bing. But can you brand yourself through Facebook? Can you brand your company through Facebook? Your company might have a page, but does it have a profile on Facebook? These are questions you’ll have to ask yourself when attempting to use Facebook for branding.

Brands 98

Brands Facebook News Company 98

Small Business Mavericks

FEBRUARY 15, 2011

Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. You can interact with others on Facebook as your branded Facebook page. Can you say “Pages Ahoy!?&#

Small Business 87

Small Business Features Facebook Case Study 87