Akamai Marketing

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Why I’m not writing about Google+ yet.

Akamai Marketing

Its not that I don’t like Google+, I do. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. Will it replace Facebook? I think it will be DIFFERENT from Facebook. So, you see, Google+ is already a game changer. I think its elegant.

Google 142
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5 things to measure in social media ROI

Akamai Marketing

Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. The new Google Ripples , which is used for Google+ postings, is going to be able to give some exciting graphical evidence to WOM valuation.

ROI 161
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5 things I’ve learned from failed blog posts

Akamai Marketing

You know, like the day Google+ was announced (and they didn’t warn you). I’ve been experimenting with the timing on my tweets and Facebook and Google+ Profiles. The audiences on your Facebook, Twitter and G+ are different. Timing: Let’s face it. Sometimes you post a blog on the exact wrong day.

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Tool Tuesday: Sprout Social Update

Akamai Marketing

Now, if we could only match those darn Facebook conversations, we’d be golden. Including Top tweets and Facebook Page posts. Here too you can see from a single dashboard the Google Analytics info, Twitter info and Facebook pages info. Discovery: Here you can sort your followers in different ways.

Tools 149
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Which comes first social media or social media culture?

Akamai Marketing

Imagine if you had to get three or four layers of approval before doing a Facebook post. They’ll worry less about what their employees are saying on their Facebook pages, because they will have empowered and excited their best advocates: their staff. Google, at its heart is a social company (despite what you think about Google+).

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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

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Best WordPress Plugins for Business

Akamai Marketing

All the major sites, Twitter, Facebook, etc., There are also some basic analytics which you can connect to your Google Analytics account for a deeper dive. Make it easy for your readers to share your content to almost any site they wish. plus some you probably didn’t even know existed. Cost: Free. More Info: Sharaholic .

WordPress 213