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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Within the Google Tag Manager workspace for your domain, go to Tags. Create Standard Events.

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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

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Top Five: Google is shuttering G+

Sherrilynne Starkie

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Facebook cracks down on link bait and ad farms. Google is shuttering G+.

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Facebook Rejects Australian Government's Proposal to Make Facebook and Google Pay News Publishers

Social Media Today

Facebook has rebuffed the Australian Government's proposal for a mandatory code that would make Google and Facebook pay for their use of news content.

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Google, Facebook, Amazon and Apple Face Difficult Questions from House Judiciary Committee

Social Media Today

The CEOs of Google, Facebook, Amazon and Apple all fronted a House Judiciary Committee in the US, and some key questions about their business practices.

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Google Plus versus Facebook? Really…

Direct Marketing Observations

Is it possible that G+ could actually compete with Facebook? Facebook google social media G' It’s hard to actually write that in the title. Check out this infographic from Social Annex , what do you think?

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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

The world of advertising on Facebook and Instagram is dynamic. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. What is Google Trends? Also, note that Google Trends does *not* report direct search volume data. Why Does This Matter?

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