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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181
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Why Do We Need a Social Media Policy?

SocialFish

I co-authored a white paper with SocialFish about social media policies. Regardless of your beliefs about social media, it is here to stay – 500 million people on Facebook or 175 million registered users of Twitter can’t all be wrong. You still have forum guidelines which you still have to refer to when someone crosses the line.

Policies 222
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. White paper summary, including actionable recommendations and insights for companies.

Brands 114
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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here.

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189
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Community management and content creation

Janet Fouts

Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Some are great conversation wranglers, s**t-disturbers even. Some are analytical thinkers and know how to extract ROI from a stone. Fer god’s sake, really?