article thumbnail

Facebook - at the Center of Your Messaging Life

Social Media Marketing

After Facebook announced that they'd have an email solution that's not email , they've rolled it out to the public. But it also does one other important thing - something that's a salvo at Google's Gmail: users are given the opportunity to get a Facebook email account. Why would you want a Facebook email?

Facebook 167
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Be smart about the use of technology According to Gartner , marketing software is a top priority investment for 2024, however, 62% have regretted at least one of their recent software purchases.

article thumbnail

What day is leg day? And 8 other questions answered with listening data

Sprout Social

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. What bugs are popping up in our software products? The company viewed social media as a massive, unorganized focus group. SocialHotTakes.

Questions 123
article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

article thumbnail

How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s not just software companies that need product feedback. What power!

Tools 93
article thumbnail

Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence.