Buzz Marketing for Technology
DECEMBER 15, 2011
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking.
Sprout Social
AUGUST 26, 2021
While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.
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Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? More about this blog here. Thanks for dropping by.
Adam Cohen
AUGUST 24, 2010
The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Share this on Facebook.
Hootsuite
APRIL 11, 2022
Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.
Diva Marketing Blog
JULY 16, 2009
No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Customers are invited into a special company-based website to talk about what would make a better computer or latte or retail experience. Or maybe it is.
The Marketing Blog
OCTOBER 10, 2008
The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue. There website called [link] is full of such great offers.
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