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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. Related articles.

Sports 281
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. To address this, Gear followed up by hosting informal social media 101 classes for Instagram, Facebook, and Twitter.

Survey 123
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The 2023 Guide to Social Media Reputation Management

Hootsuite

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120
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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. You can set up an alert schedule that lets you know when your keywords are being used to find your web page across the web (even on Facebook).

Brands 114
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Why it’s time to break up with your biannual brand survey

Sprout Social

Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Facebook Brand Survey Tests. With Facebook, you can use the Experiments tool to run a brand survey test. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 92
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Your Social Listening is Broken. Here’s Why.

Talkwalker SM

We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on a smaller and smaller proportion of social media conversations. Follow him on Twitter: @NealSchaffer. Here’s why.