agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

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Oktopost

DECEMBER 21, 2023

By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

JUNE 28, 2023

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group? URL shortener.

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HootSuite URL Analytics Forums 120

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. Many networks have this capability, but Facebook (which includes Instagram) offers the most comprehensive options. . Common Variations to Test. The middle? Post Copy Length.

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Social Media Class Sample Samples 107

Waxing UnLyrical

APRIL 12, 2011

And in terms of distribution, an email to subscribers, a tweet, Facebook post, LinkedIn update, and word-of-mouth are simple means to secure a good response rate. And, now, even good ol’ Facebook has added Questions to its list of features in order to help us get feedback from our network of friends. Then there is matter of tools.

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Survey Focus Group Proposal Education 231

Sprout Social

MARCH 7, 2022

This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. Even the most intentional question list can return biased results if it’s not informed by accurate insights. Facebook Brand Survey Tests. Finally, add in your brand information. . — Brooke V.

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Survey Brands Sentiment Template 92

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

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Social Media Team Focus Group Loyalty 111

Sprout Social

JUNE 12, 2016

These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries, or eye-tracking glasses. Specific information from demographics ✓. Gemma Proctor Research Manager at Twitter UK @gemmaproc.

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The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Capturing and using customer feedback effectively is essential for growing businesses. Use Online Market Research.

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How To Survey Content management systems Patterns 114

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

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Data Sample Samples Survey 222

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. Real-time news and information. For example, it’s been noted that during major hurricanes, emergency managers use social media to post recovery information before a storm hits to prepare people. Ability to crowdsource. Today, social media and journalism go hand in hand.

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Social Media Crowdsourcing Privacy Comparison 140

Ignite Social Media

MARCH 19, 2018

On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. There are several types of negative feedback – trolls, unhappy customers, PR crises – and today I’m going to focus on dealing with customers who aren’t happy.

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Comments Social Media Tips Authentication 122

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on Facebook.

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Kikolani

JUNE 27, 2013

Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers. ” This information is updated instantly and is useful for understanding who consumers think your competitors are, and how you stack up. Youtility is marketing upside down.

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Tools Patterns Adwords Advertising 141

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Want more information first? What power! On LinkedIn alone, 35.5

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Tools Sentiment How To Team 93

Waxing UnLyrical

AUGUST 31, 2012

He said, “It was practical, funny, informative and useful. You don’t need to create a focus group; you have one already. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Funny+useful=awesome.” ” And from the team to you – have a terrific Labor Day weekend!

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Twitter Flickr Klout Case Study 154

Webbiquity SMM

DECEMBER 21, 2010

There’s no better source of information than your prospects and existing customers to help generate new product ideas. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Share this on Facebook.

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Social Media Research ROI Technorati 191

Waxing UnLyrical

JUNE 24, 2015

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto.

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Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. Respond to emails.

Survey 60

Survey Education How To Hotels 60

Webbiquity SMM

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter. It means giving up one’s privacy. Not an unreasonable concern.

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Social Media ROI Social Networking Foursquare 205

Twist Image

AUGUST 5, 2011

They don't need the feedback of the poorly-informed masses." Much in the same way, if Guy Laliberte set up a focus group to figure out the next iteration of the circus, instead of having his own very innovative perspective that led to the creation of Cirque du Soleil. How could that not drive innovation? What do you think?

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Wikipedia iPad Hashtag Apple 97

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 I believe in the principle of sharing information. 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter.

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Study Company Web 2.0 Twitter 180

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. You can set up an alert schedule that lets you know when your keywords are being used to find your web page across the web (even on Facebook).

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Brands Klout Reputation Digg 114

Convince & Convert

AUGUST 27, 2015

Information overload can be a real problem–both personally and professionally ( big data! Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Television. Said another way, 42.

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Vimeo Influencer Smart Phone Instant Messaging 60

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. Once your reservation is complete, you'll be able to share it on Twitter and Facebook to tell your friends about it - and show them the design you've chosen. Lots of information, I know.

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Focus Group Hosting Hashtag Team 140

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss.

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Research Social Media Marketing Retail 265

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Post options to consider on your company Facebook page, and ask your fans which design resonates with them. Or, apply the same concept to Twitter.

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Crowdsourcing Exercises Focus Group Forums 60

Oktopost

OCTOBER 28, 2019

Finally, make sure that what’s left reflects current and accurate information. Join Groups. Some platforms, chiefly Facebook and LinkedIn, include groups you can join to share and discuss posts among people with similar interests. Search for groups related to your industry and area of expertise, then join them.

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B2B Brands Tips Notification 69

Convince & Convert

APRIL 9, 2015

We inform our platform with the views of our customers every day, making its evolution a shared experience. In the globalized village, social media is Earth’s biggest focus group. Continue the conversation on our Facebook or Google+ pages. It makes everyone’s life simpler. Along with speed comes integration.

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Data Analysis Banking Analytics 60

Convince & Convert

APRIL 7, 2015

Communicating in the Age of Information Overload. Internal Communicators face a similar information challenge inside of an organization. I’m not going to suggest that employees should have access to all information at all times. Certain information inside an organization must remain confidential. Radical Transparency.

How To 60

How To Yammer Metrics Statistics 60

Social Media Network Marketing

OCTOBER 15, 2010

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. At little cost or effort, a business now potentially can reach far more customers or prospects. Your turn: What is your take?

Social Media 101

Social Media Social CRM Repository Wiki 101

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. I think of it as raw, informal, qualitative, real time or what should be the "first listening post" in your marketing research strategy. Or maybe it is.

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Social Media Focus Group Authentication Retail 85

The Marketing Blog

OCTOBER 10, 2008

BarCamp Delhi is proposed to be a camp where enthusiasts get together and discuss/ brain-storm/ share opinions/ information/ wisdom about anything. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Yeah we are talking about BarCamp !

Startup 109

Startup Web 2.0 SMS Proposal 109

Kikolani

AUGUST 18, 2015

Average Organic Reach On Facebook Pages. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). You can launch your ad campaigns on: Facebook: Using Facebook’s two advertising tools, Ads Manager or Facebook Power Editor (much more powerful).

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Content How To Reddit Campaign 60

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Reply Jay B.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

ProBlogger

FEBRUARY 9, 2014

running focus groups with readers to ask them about their needs. running focus groups with readers to ask them about their needs. The main thing is to keep putting yourself in the shoes of readers and let that experience inform your blogging direction. PS: a Word About Manipulation.

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eBook Sample Samples Focus Group 47