Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Don't blame Mark Zuckerberg. It's time to get your game face on.

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Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. You are overwhelmed with the latest Facebook changes and feel like Mark Zuckerberg owes you something.

Social Media 78

Social Media Template Templates Marketing 78

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. Follow him on Twitter: @NealSchaffer. Here’s why.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Convince & Convert

OCTOBER 22, 2021

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. To address this, Gear followed up by hosting informal social media 101 classes for Instagram, Facebook, and Twitter.

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Survey How To Education Hotels 123

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Twitter, Facebook and LinkedIn groups, community sites (e.g. Develop relationships with influencers. Provide customer support.

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Social Media Research ROI Technorati 191

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Share this on Facebook. Related Posts.

Company 231

Company Social Media Posterous StumbleUpon 231

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. In 2022, 98% of consumers said they planned to make at least one purchase through social shopping or influencer commerce. Facebook and Instagram allow you to adjust your newsfeed settings from algorithmic to chronological. Ability to crowdsource. Scams are prevalent.

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Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

AUGUST 27, 2015

Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. Once you have identified your influencers, pay attention to what they are saying, read what they are writing, and engage with content they are sharing online. Television.

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Vimeo Influencer Smart Phone Instant Messaging 60

Oktopost

OCTOBER 28, 2019

Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world. Building relationships with influencers can open up advantageous opportunities for collaboration. Join Groups. Connect with Your Contacts.

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B2B Brands Tips Notification 69

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on Facebook.

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Social Media Committee Press Release Posterous 192

Pam Moore

JULY 11, 2018

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Facebook should fit into your business. Do NOT spend the next year fitting your business into Facebook. Talk to them and inspire them after the Facebook like, not just before.

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Apple Brands Tips Consultant 139

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Listening can even expose an emerging crisis before it makes the news.

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Tools Sentiment How To Team 93

Webbiquity SMM

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter. Google “Facebook spam&# and you’ll get 246 million results.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Social Media Marketing

DECEMBER 4, 2009

On Tuesday evening, Ford hosted a tweetup in Hollywood at the famed Palladium , where we brought together more than 90% of the Fiesta Agents in person, their friends, and fans of the Fiesta Movement to celebrate the conclusion of 6 months of activity by these social influencers. The numbers were great. So that's where we are at this point.

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Focus Group Hosting Hashtag Team 140

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. .

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Groups Groups Tips Facebook 200

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. How is our market share today vs. a year ago, and how will a new program help influence that? Will there be future demand for products?

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Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

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Communities Groups Groups Social Media 117

Hootsuite

APRIL 7, 2021

The app will prompt you to follow people: people from your contacts list, influencers, thought leaders, and other users who care about the same things you do. Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs.

Influencer 143

Influencer Privacy Template Templates 143

Convince & Convert

APRIL 7, 2015

Facilitate focus groups or interviews with employees. Inside an organization, these individuals may be called key influencers and are not always the highest ranking folks. Continue the conversation on our Facebook or Google+ pages. Analyze entries to company help/suggestion boxes. Tips for creating compelling content.

How To 60

How To Yammer Metrics Statistics 60

Techipedia: Tamar Weinberg

MARCH 12, 2009

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. These individuals didn’t have to be paid to do it before, after all, but the nice unexpected perks are certainly not unappreciated.

Brands 133

Brands Message Boards Travel Forums 133

Sherrilynne Starkie

JANUARY 8, 2018

Writing A foundational skill required to convey ideas, persuade and build influence. Facebook users spend 3x more time watching live video than traditional video. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Analysis Turns data into actionable insight.

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Skills Social Media Sysomos Diagrams 334

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Facebook: 90 seconds. We’ll start with Carusele’s specialty service -influencers. Videos should be kept short.

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Social Media Content UGC Influencer 239

Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

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Yahoo Yammer Social Media Software 115

ProBlogger

NOVEMBER 24, 2011

Google+ is designed to draw you away from both Twitter and Facebook. Yes, Facebook has over 800 million users. People like to state that number and then say “Facebook isn’t going anywhere.” And it could happen to Facebook. That’s bad news for Facebook. And in time, it could do this. Fair enough. It happened to AOL.

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Products Google Groups Groups 52

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. With Sprout, you have the tools you need to demonstrate impact and influence decision making, and more time to focus on ways to reach your KPIs, fortify your strategy and prove ROI. They even share unfiltered thoughts about you and your competitors.

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Data Social Media Metrics Analytics 132

Hootsuite

NOVEMBER 3, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Source: Facebook. Currently, social apps that allow for social commerce include Instagram , Facebook , and Pinterest. Source: Facebook. Social commerce offers an instant focus group.

Brands 145

Brands HootSuite Instagram Price 145

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Fun fact: Sprout’s Listening tool uses AI to quickly identify brand mentions, trends, influencers and more. More importantly, listening shows customers you value their opinions. So, listen actively. Then, act on the feedback.

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Strategy How To Metrics Loyalty 133

Buffer Social

OCTOBER 9, 2023

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Facebook 1. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators.

News 72

News Social Media Marketing Facebook 72

agora pulse

APRIL 29, 2020

But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact. “I’m excited about what’s happening with YouTube, but also with LinkedIn video , and Facebook and Instagram Live. Video is a powerful force that everybody needs to be maximizing.”

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YouTube Strategy How To Video 96

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. How can those findings influence your marketing campaigns or product development?

B2B 113

B2B Research Sentiment Marketing 113

Laurel Papworth

FEBRUARY 12, 2012

Identifying and working with Influencers. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. And its been shared around the world by thousands of people of Facebook and Twitter. Monitor them.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 148

Social Media Strategy Consultant B2B 148

Hootsuite

OCTOBER 13, 2020

There are thousands of Instagram posts, Facebook posts, and tweets. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Imagine your business just released a product and everyone is talking about it on social media. You need more context.

Sentiment 145

Sentiment Analysis Template Templates 145

ProBlogger

AUGUST 15, 2016

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. I very explicitly put out a question on our Facebook page, what are your frustrations and challenges with Lightroom? Their language is really important. What are their fears?

How To 20

How To eBook Collaboration Course 20

ProBlogger

AUGUST 15, 2016

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. I very explicitly put out a question on our Facebook page, what are your frustrations and challenges with Lightroom? Their language is really important. What are their fears?

How To 20

How To eBook Collaboration Course 20

Buffer Social

JANUARY 2, 2019

Hailley : From chatbots to ad optimization, platforms like Google and Facebook have been continuing to adopt artificial intelligence to enhance customer interaction. In fact, one of every four Facebook Pages now use paid advertising as part of their strategy. And Facebook accounts for 23% of total U.S. digital ad spending.

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Trends Social Media Data Authentication 111