Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. 2019 Content Marketing Calendar Quick Start Toolkit.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

MARCH 7, 2022

Facebook Brand Survey Tests. With Facebook, you can use the Experiments tool to run a brand survey test. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 92

Survey Brands Sentiment Template 92

Twist Image

AUGUST 5, 2011

New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" It's going to inspire it.

Wikipedia 97

Wikipedia iPad Hashtag Apple 97

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. .

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Groups Groups Tips Facebook 200

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. You can see the "Real Answers" interface here or follow the hashtag #FiestaAsk. And Now, For Something Completely Different We've completed the first phase of the Fiesta Movement. The numbers were great.

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Focus Group Hosting Hashtag Team 140

Convince & Convert

NOVEMBER 17, 2016

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives.

Survey 60

Survey Education How To Hotels 60

Ignite Social Media

APRIL 7, 2021

Within the following post, we’re breaking down insights and best practices based on our recent analysis of organic reach across Facebook, Instagram, and LinkedIn. Insights such as: A brand Facebook post, on average, reaches about 2.2% A Brief History of Organic Reach on Facebook. Hashtags are your friend on most channels.

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Organization Social Media Content Analysis 187

ProBlogger

AUGUST 30, 2015

Thanks to Tonya Grant from our Facebook community for that idea. Invite people from your email list to an informal focus group on the phone. Create a Facebook group to test the idea and build initial momentum. Facebook: Experiment with scheduling. Ask relevant friends to share your Facebook page.

Training 20

Training Eventful Tips Analytics 20

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. To get them, make sure you’ve turned on Facebook recommendations.

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Reputation Social Media HootSuite Sentiment 108

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

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Data Social Media Metrics Analytics 132

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Boolean search logic can help you find meaningful trends and patterns you might miss by monitoring keywords and hashtags alone.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

OCTOBER 13, 2020

There are thousands of Instagram posts, Facebook posts, and tweets. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. On Instagram, you can monitor hashtags related to your products or brand name. But is it positive or negative?

Sentiment 145

Sentiment Analysis Template Templates 145

Buffer Social

OCTOBER 9, 2023

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Facebook 1. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators.

News 72

News Social Media Marketing Facebook 72

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Sprout Social

JANUARY 20, 2021

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. The latter two are unique and valuable—but underused—channels for B2B market research.

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B2B Research Sentiment Marketing 113

Stay N' Alive

NOVEMBER 5, 2011

Yammer sort of allows this by allowing posts you push to Twitter to also appear on your internal network (you do this by appending the hashtag, #yam, to your Tweet and it gest read by Yammer). Disclosure: I am author of the just-released book, Google+ For Dummies, Portable Edition - that said, I am also author of 3 other Facebook books.

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Yammer Google Sharepoint Microsoft 110

Buffer Social

JANUARY 2, 2019

Hailley : From chatbots to ad optimization, platforms like Google and Facebook have been continuing to adopt artificial intelligence to enhance customer interaction. In fact, one of every four Facebook Pages now use paid advertising as part of their strategy. And Facebook accounts for 23% of total U.S. digital ad spending.

Trends 111

Trends Social Media Data Authentication 111

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

Fashion 98

Fashion Sentiment Collaboration Policies 98