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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

Image: Mash Potato via Flickr, CC 2.0. Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. To my dismay I found their Facebook wall was disabled. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales.

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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. Which makes a good CRM system for small business a necessity. magnum via Flickr, CC 2.0. Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. Which is many, many of us.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

At the turn of the decade, Facebook and Twitter were the two giants in social media. Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses. Facebook’s Follies. For all intents and purposes, they still are.

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How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far.

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Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. I logged onto Facebook less.

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Non-Facebook Users: Please Comment Here

Ari Herzog

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. If you do comment, how do you react to a Facebook system? Got a question?

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