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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Is your content FINDABLE? WHY are you creating content? WHO are you creating content for?

eBook 141
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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook. The internal search functions of social networks LinkedIn and Twitter also have higher volume than most second-tier search engines.

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The Business (To Business) Of Social Media

Twist Image

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. Speaking of LinkedIn.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Is your content FINDABLE? WHY are you creating content? WHO are you creating content for?

eBook 78
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Connect with her on LinkedIn or Twitter. Track results.

Content 124
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Unfriend, Defriend, Kill Your Friend

Ari Herzog

Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook. I’m not specifying Facebook. Don’t get me wrong.