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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. Facebook Explore Feed: The Test. Facebook Explore Feed: The Fallout.

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The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. .” Facebook sees person-to-person interaction as the “core” Facebook experience.

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How Selling is a Team Sport and Why Marketing is the MVP

Oktopost

Selling is a team sport and holding MVP status of that team is marketing. Or Follow Oktopost on LinkedIn , Twitter or Facebook to get new episodes directly to your social media feeds! Key Takeaways From Derek Shebby: Selling is a team sport where sales and marketing must work together. Sales is no longer king.

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Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. But popular sports teams tend to have such a large following that I suspect these posts would do very well regardless.

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4 Top Sports Brands on Social—And What We Can Learn From Them

Likeable

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

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Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Facebook is in an ongoing battle with inauthentic content. Here’s how Facebook will improve these signals: 1.

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Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)

Jon Loomer

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Sports and Outdoors.

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