Josh S Peters

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Search and Social Weekly (1.6)

Josh S Peters

This week we have an in depth look at Facebook Groups, a massive list of content marketing resources, a huge list of Facebook lists, some great newsjacks of the Super Bowl power outage, a framework for search and social, and several more great articles. Behold the MOTHERLODE LIST OF FACEBOOK LISTS!

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Search and Social Weekly (1.4)

Josh S Peters

Facebook conversion tracking goes live for all ad accounts. This is a short week for links, I just didn’t find that many “must reads” as I was going through my feeds and RSS to include in this roundup. The Difference between Strategy and Tactics. Because sometimes it’s good to get a refresher.

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10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album. Time management.

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Search and Social Weekly (1.10)

Josh S Peters

Google Plus Announces Redesign One Day Before Facebook’s News Feed Announcement via AllFacebook. What a coincidence: The day before Facebook is set to reveal changes to its news feed , rival social network Google Plus revealed a redesign of its profile pages… 6. Content Marketing Essentials 2013 via Mandloy s.

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Social Media Integration – How do all the pieces fit?

Josh S Peters

At the end of your press releases add the line “for more information check out our web site or look us up on Twitter and Facebook&# with links to all three. Personally, the first thing I do when looking at a company is see if they have a Twitter, Facebook, etc. Your social icons / links should be placed prominently on your site.

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Using Social Media in a Brand Marketing Campaign

Josh S Peters

Facebook – Same thing as Twitter, give exclusive deals for your Facebook fans, customize the landing pages, and make sure it has unique copy and any elements of social proof that people like your product you have. This will take some time and will need to be perfected over time. Let’s use Twitter as the example in this one.

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What do PPC (pay per click) and Twitter have in common? Everything

Josh S Peters

Social media integration doesn’t just stop at making sure your Twitter and FaceBook profiles are listed on your companies site it involves making sure that all of your other marketing enhances your social media efforts and vice versa. It’s about looking at everything you have available and seeing how they can best fit together.

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