Janet Fouts

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Buh bye Facebook “Explore Feed”

Janet Fouts

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. Bottom line?

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Facebook Metrics Update

Janet Fouts

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Facebook Facebook Pages'

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Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”

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Wait, Facebook is MySpace?

Janet Fouts

Facebook is showing off a brand new look and as usual everybody’s in a snit about it. On Twitter today Myspace is trending, not because it’s about Myspace but because people are suggesting Facebook is doomed to the same fate as Myspace. Facebook should focus on it’s strengths and what it’s user base wants.

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Managing Facebook Pages Just Got a Lot Easier

Janet Fouts

Part of what I do as a social media coach is help businesses large and small manage their facebook pages.Our social media management team is frequently asked to go to a client’s event and help live-tweet, take photos or video and post them live during the event to share with their fans. Manage Facebook photos rom your iPhone.

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What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. Why am I suspicious?

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Facebook- FBML or iFrames?

Janet Fouts

Everybody is talking about the deadline on March 11 when Facebook will no longer allow users to add new FBML applications to their Facebook page. Besides, if you’re not a coder, or don’t have one working for you, it can be a bit daunting to create a Facebook application and the code for the iframes yourself.

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