Direct Marketing Observations

APRIL 26, 2011

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. Why did Facebook create Places?

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

NOVEMBER 20, 2013

It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example. One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. It is virtually impossible to avoid rubbing bumpers with social media on a day-in and day-out basis. Social and search are inextricably joined at the hip.

B2B 112

B2B Social Media Conversation Platform 112