Dave Fleet

OCTOBER 29, 2010

Tweet Are you focusing your Facebook investment in the right place? As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. and 8:00 p.m.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

APRIL 16, 2013

I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook). I went for a run after work, and kept thinking about the horrible scene in Massachusetts.

Eventful 414

Eventful Sports Reddit Report 414

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Facebook has long since made the switch to put visual content first. Between 2010 and 2013 (or so), we saw things slow slightly.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

APRIL 16, 2013

I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook). I went for a run after work, and kept thinking about the horrible scene in Massachusetts.

Eventful 150

Eventful Sports Reddit Report 150