Akamai Marketing

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different ways of looking at it: The care and feeding of followers and fans. I’m not a believer in checking my followers to see what they can do for me.

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Socially Speaking What do YOU expect from brands and companies using social media?

Akamai Marketing

At what point do you get “brand fatigue&# in social media outlets like Facebook and Twitter? Conversely, we all have our own expectations about what a brand/company does with their social media profiles. You sometimes agree with me. You sometimes disagree with me, but you always have opinions (oh, my how I love that about you)!

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The difference between an audience and a community in new media

Akamai Marketing

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities are the people who stand up for you when there is flamer on your Facebook page (Compare Dell Hell with the Community’s response to Dell’s Flaming Notebook ). Communities are personal.

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What's your social currency?

Akamai Marketing

640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Its easy to say “I want a Facebook page&# or “I’m opening a company Twitter account&# , but is that really where you should start? Million users on YouTube. Here’s the answer.

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Social Media Complainers – your new BFF's

Akamai Marketing

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

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Jack Welch supports events and their business uses.

Akamai Marketing

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article!

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Tool Tuesday: SocialOomph

Akamai Marketing

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

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