Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards

Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards.

Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards.

Chief marketing officer Gary Briggs introduced the new features in a Newsroom post Tuesday, calling the initiative a “marketing program” and adding that 18 custom-designed holiday cards are available for users to share. He wrote:

Messages from Facebook will appear at the top of News Feed about a specific event or moment. Our goal is to:

  • Give people ways to connect and share with friends during holidays and events.
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