Facebook Wants to Rid Your News Feed of Clickbait

Facebook hopes to catch clickbait in the algorithm net it is using to clean up its News Feed.

Facebook hopes to catch clickbait in the algorithm net it is using to clean up its News Feed.

Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post, saying that the tweak was a response to feedback from users.

Peysakhovich and Hendrix said most pages should not feel any impact from this change, other than pages that “rely on clickbait-style headlines.”

They described the update to Facebook’s News Feed algorithm as follows:

We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles.

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