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Facebook Ads Automatic Translation Feature

Jon Loomer

This process just became a lot easier with Facebook’s new automatic translation feature. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature. Facebook actually will offer a translated version of the comment to you.

Features 197
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Facebook Reader a welcome feature

Sherrilynne Starkie

Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. But little by little Twitter and Facebook have taken over the reader duties for me. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code.

Features 271
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Top Five: Google is shuttering G+

Sherrilynne Starkie

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Facebook cracks down on link bait and ad farms. Google is shuttering G+.

Google 279
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Top Five: New social media ‘stories’ features

Sherrilynne Starkie

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories. — SS. How to use YouTube stories.

Features 150
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Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Top Five: Google Analytics introduces new 'Audiences' report. This feature will soon appear on job listings and will show an estimated or expected salary range for the role, based on data from the 546+ million members and employers. Instagram is testing a feature that will show users when someone else takes a screenshot of their story.

Analytics 249
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Top Five: social networks push new shopping features

Sherrilynne Starkie

Top Five: social networks push new shopping features. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Facebook introduces new shopping features. Google invests in real news quality. Sherrilynne Starkie. followers . Follow List. Embed List.

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Understanding Facebook View-Through Conversions

Jon Loomer

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). Later that day, the user Googled or went directly to your website.