Webbiquity SMM

APRIL 19, 2011

While it’s true you don’t have to pay a fee to put up a Facebook page or start tweeting, there is nothing free about successfully using social media to reach and engage with customers and prospects. Kmart as the place for fashion, or Oracle as ideal for small business) to the market.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

MAY 3, 2011

She’s interviewed the famous and not-so-famous from high fashion superstars to up-and-coming designers to UN leaders, literary giants, cashmere producers, and royal mistresses, and her work has also appeared in TIME , BlackBook Magazine , and NextBillion. And yes, she really knows LinkedIn. Lisa Petrilli. LisaPetrilli. Missy Berggren.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 10, 2011

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

DECEMBER 1, 2015

And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. Organic reach for top brands is less than 2% on Facebook.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

SEPTEMBER 15, 2015

Now, most businesses offer other communication channels, including email, customer portals and chat windows, and some also use social media like Twitter and Facebook to communicate with customers and manage support. A toll-free customer support line open only during local business hours used to be the norm. Image credit: i-SCOOP.

B2B 100

B2B Repository Collaboration Knowledge Base 100

Webbiquity SMM

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 10 Steps Using Social Media For Business Development by Soulati-TUDE.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

AUGUST 22, 2012

A click directly from Twitter, Facebook or another social media site will be recorded in Google Analytics as a social media visit of course, but there’s now question that some percentage of direct visits are inspired by exposure through social bookmarking and other social media activity. Particularly at the executive level.

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. and how to leverage Flickr through blogs, articles, Facebook and other tools.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 30, 2014

Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? It’s a virtually essential channel for consumer brands, particularly those in fashion, food, interior design, crafts, and travel. Image credit: Rebekah Radice. Or perhaps guessed it from the title of this post.).

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

FEBRUARY 25, 2014

” starting with the obvious (professional photo, strong tagline) and progressing through getting your visibility settings right, as “Google Plus more emphasis on protecting personal privacy than Facebook and some of the other social networking sites. making it a critical component in an overall web visibility strategy.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

JANUARY 3, 2011

promote via Twitter and Facebook) and not-so-obvious (e.g., In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. by KISSmetrics. obvious (e.g.,

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

MAY 23, 2017

FailChips , JailBlimp and KaleLimp to SnailPrimp, MaleCrimp and MailShrimp , fictitious products that ranged from potato chips to fashion and beauty trends, were created and promoted through short films, social media buzz, and even a music video. However, anyone searching for these products online would be rerouted to the MailChimp website.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. A handful of experts, at least, say yes; Facebook’s targeting capabilities now make it worthwhile for promoting content, events, and services.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

AUGUST 18, 2012

What the best day of the week is for Facebook posting? This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” BtoB Magazine ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

What the best day of the week is for Facebook posting? This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” BtoB Magazine ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

AUGUST 23, 2016

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers.

Instagram 100

Instagram Tools Sample Samples 100

Webbiquity SMM

MARCH 19, 2012

This and new sites like Pinterest show us there’s still room for new social networks, provided they offer something Twitter and Facebook don’t.” Sure, for some brands in fashion and publishing mobile access is more than 20% in 2011. optimize to be read on-the-go with mobile call-to-action and phone number.

Hubspot 168

Hubspot Marketing Mobile Social Networking 168

Webbiquity SMM

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

APRIL 23, 2012

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. The Best Of “Google+ VS Facebook” Videos by @NewCommBiz.

Posterous 173

Posterous Social Media Marketing Case Study 173