Waxing UnLyrical

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Reach Out the “Old Fashioned” Way.

B2B 230
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Starbucks – It’s Time to Brew Some Tweets

Waxing UnLyrical

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 . Will it be unrequited?

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Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

Facebook, of course, has also taken this town by storm. The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike.

Industry 250
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How Social Media Makes The World A Better Place

Waxing UnLyrical

Just like the glitterati from the worlds of fashion and business, we Twitterati are busy seeking the attention of our followers on the Twitterverse. Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers. That said, is social media all that bad?

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What To Do When The Box Flips Inside Out

Waxing UnLyrical

Facebook used to be the only company making money off Facebook (go ahead and laugh). And now those of us who made it fashionable find ourselves surrounded by four walls and a lid, making it pretty uncomfortable to keep head-and-shoulders above the rest. Working at home used to be an oxymoron. What happened?

Flickr 177
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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

However, a fashion or retail company has to be on there because their audience is active and present on the network. For my community, Facebook is a supporter of the brand, but Linkedin is a driver of business and leads, because that is where our target market is interacting the most. Does your brand message fit the network?

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Monday Roundup: Spring Cleaning Your Strategy

Waxing UnLyrical

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Spring cleaning your strategy can be a breath of fresh air.

Strategy 100