Social Media Strategery

JANUARY 5, 2011

Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&# Two years ago, I even did one of these posts myself. So why do I have such an aversion to these posts now?

Social Media 131

Social Media Analysis Engineering Twitter 131

Social Media Strategery

OCTOBER 15, 2012

You can buy thousands of Facebook likes. And there are all too many social media experts, ninjas, and gurus ready to help them get on Twitter, start a Facebook page, and check in on Foursquare. There are Google+ master classes. You can read multiple books for marketing your business on Pinterest.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

OCTOBER 3, 2018

Mozilla and Sonos pulled Facebook ads after the Cambridge Analytica scandal. Still, there are signs the pendulum is starting to swing. Unilever recently said it will no longer work with influencers who buy followers or use bots.

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

APRIL 1, 2013

“ and jump on the bandwagon of whatever trend they can find (side note: the Condescending Corporate Brand Facebook page is one of my new guilty pleasures). .” They beg you to like, comment, and share pictures of cats , ask questions like “what’s your favorite number?

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Students from my age group did not grow up with Facebook or Twitter.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

MAY 25, 2013

An active, professional online presence – Link to your blog, your Facebook page, your Twitter profile, your Tumblr, your LinkedIn profile – anything that will give me more information than what’s on your resume. Share links to articles you’re reading on Facebook. Where were the results? What was your approach?

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

AUGUST 9, 2009

We’ve seen the return of the Koobface virus , the Marines have banned social networking sites (*UPDATED: No, they haven’t ) , and both Twitter and Facebook were overcome by denial-of-service attacks. Facebook firewall gov20 government government 2.0 That is just not the case. Will I See You at the Gov 2.0

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

APRIL 27, 2010

For these internet users, government websites/Twitter accounts/Facebook fan pages/blogs/podcasts have become critical supplements – not replacements – for more traditional forms of communication. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Social Media Strategery

NOVEMBER 30, 2012

Not only that, once they get to their desk, they realize that Twitter and Facebook are blocked, their company-issued Blackberry is prohibited from downloading any apps, and even when they do complete all the request forms to gain access, they're told that any and all social media content needs to be approved by legal and compliance.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

MARCH 21, 2013

Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere.

Social Media 133

Social Media Klout Proposal Tumblr 133

Social Media Strategery

MAY 13, 2011

No, I’m not going to tell you that you have to create a Facebook fan page or that you just totally have to use WordPress for your blog. What are you going to do when people start attacking you on your blog, Facebook, and Twitter because they have an issue not with you personally, but with your company?

Social Media 121

Social Media Conference WordPress Training 121

Social Media Strategery

OCTOBER 17, 2011

We all know the type: the one that others call “that social media guy/girl” that was willing to take risks, challenge the status quo, and sometimes drag their organization kicking and screaming into having a Facebook Page, engaging with customers on Twitter or helping their research department to use a wiki to share knowledge. site, Hello.

How To 103

How To Wiki Conference Organization 103

Social Media Strategery

JANUARY 30, 2011

Day 14: On my way to a meeting, I was checking out my co-worker’s Facebook page on my iPhone when I saw his latest status update – “OMG – I can’t believe that someone said that about our new HR policy on our corporate blog!! What does Facebook have 500 million users yet is always up?

Wiki 116

Wiki Platform Microblogging Sharepoint 116

Social Media Strategery

NOVEMBER 13, 2009

One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc. Using Facebook to organize your local PRSSA chapter is very different from using Facebook to invite your friends to a kegger. Facebook firewall gov20 government government 2.0 That’s ok.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

OCTOBER 17, 2009

[link] Tad Reeves At Steve Ballmer’s keynote speech at SharePoint 2009 conference in Las Vegas, he implies that the takeup of social media will never happen in government and big business, due to corporate fears of their data being all over Facebook, etc. I.e., will Facebook & Twitter actually be broad-scale adopted by Govt?

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

APRIL 17, 2010

Love how many people think, “Oh, your job has got to be so much fun just tweeting and posting on Facebook all day. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 The following statements aren’t necessarily good or bad, but they do paint a more realistic picture.

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

JUNE 17, 2010

apps (Facebook, Twitter, Skype, etc.) Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Is that the question?” here: [link]. It has lots of insightful and useful information about identifying and controlling Enterprise 2.0 Let me know what you think. Will I See You at the Gov 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

DECEMBER 24, 2009

Santa Santa Clause Loves Social Media (on Facebook) [link] Santa Did you read about the trick I played on NORAD this year? Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 NORAD, much like Santa himself, has also started to make better use of technology too.

Gov 2.0 81

Gov 2.0 Social Media Web 2.0 Wiki 81

Social Media Strategery

JANUARY 23, 2012

" Or Facebook…or Twitter – you name it. Why do you log into Facebook every day? As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll

Communities 121

Communities Wiki Microblogging Press Release 121

Social Media Strategery

JUNE 7, 2009

Events on Facebook Gov 2.0 Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Good luck to all who submit proposals – I can’t wait to hear about all of the success stories out there that haven’t gotten all of the publicity, exposure, and awards. More Gov 2.0

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

FEBRUARY 15, 2011

A salary that is competitive with what other social media managers/directors/specialists are making, the ability to access sites like Twitter and Facebook, and the knowledge and skills to use social media effectively. These are the most basic needs of the social media evangelist.

Social Media 132

Social Media Class Compete Policies 132

Social Media Strategery

JUNE 25, 2010

Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Will I See You at the Gov 2.0 bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 92

Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

OCTOBER 24, 2012

Now, if your goal is to simply get a million Facebook likes or sign up two million users to your branded community, then by all means, pay Lil Wayne to Tweet your URL to his 8 million followers and watch the numbers stack up.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

SEPTEMBER 24, 2008

Allen, recently discussed the need for the Coast Guard to start using social media like Facebook and blogs to improve communication amongst one another and with the public ( Read the full article over at MarineLink ). I love that he’s not just talking about using Facebook, but that he’s personally engaged with it.

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Policies 50

Social Media Strategery

JULY 9, 2016

No lawyer has ever been fired for saying “no” to a Facebook post. It’s not to make something go viral. It’s to protect the interests of their organization. That’s what they care about. So, put yourself in their shoes – what incentive do they have to let you take any risk?

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

JANUARY 5, 2012

Unfortunately, "social" seems to have become almost a dirty word in the workplace, conjuring up images of employees whittling away their time on Facebook, talking to their boyfriend on the phone, or taking a three hour lunch break. Let's all agree now to stop trying to take the social out of social media. "Social"

Collaboration 139

Collaboration Wiki Yammer Policies 139

Social Media Strategery

MAY 11, 2012

It's about making friends, and not Facebook friends or Twitter friends – it's about making real, honest-to-god friends.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

JULY 18, 2012

And, even more unfortunately, just as marketers and social media gurus have propped up their own Twitter follower, Facebook likes, and Klout scores at the expense of the community as a whole , we will see similar situations behind the firewall as well.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

DECEMBER 7, 2011

Their current definition of PR – “ public relations helps an organization and its publics adapt mutually to each other ” was last updated in 1982, before Twitter, before Facebook, hell, even before you had a computer at your desk. Technology has changed a lot over the last 30 years.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

APRIL 3, 2014

Will he share it with his 100K Twitter followers and Facebook fans? For example -. That reporter at the New York Times just called and said he’s doing a story on your brand! Will he blog about it too? Is your brand willing to retweet his story? How can you use your owned channels to drive more traffic to that story?

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

NOVEMBER 24, 2010

Job Summary: Oversee the development and implementation of a new media strategy (by yourself, with no staff or budget) ; respond to public information inquires via new media outlets ( but make sure every tweet gets approved by public affairs first ) ; serve as an agency liaison for new media efforts across the Agency ( create Facebook pages and Twitter (..)

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

OCTOBER 9, 2010

Nobody was paying attention to Facebook five years ago, now it’s everywhere. All those stories you hear about how someone posted something on Facebook that got them fired or in trouble? The social aspect is mandatory in nearly every tech startup, which shows me that people are becoming used to and expectant of it.

Education 123

Education Social Media Project Study 123

Social Media Strategery

MARCH 23, 2011

Or, they ask for the detailed step-by-step guide for “using Twitter/Facebook/blogs successfully.&# Like the weekend golfer who tries to be Tiger Woods or the YMCA rec league player trying to dunk, the results are similarly predictable.

Case Study 110

Case Study Team Communities Social Media 110

Social Media Strategery

DECEMBER 24, 2011

Your goal isn't to get more Facebook fans – what's your real goal? Insulate Open Government Efforts from Budget Cuts - This post became one a frequent soapbox of mine over the course of the year, as I frequently found myself asking both my team and my clients, "what's the business objective you're trying to achieve?

Social Media 99

Social Media Gov 2.0 Sports Education 99

Social Media Strategery

SEPTEMBER 17, 2010

Facebook , the behemoth of a social network with 500 million worldwide users, was founded by a college student and his buddies. It’s the “American dream&# – owning your business, being your own boss, creating and growing something new and doing it better than anyone else.

Gov 2.0 126

Gov 2.0 Mashup Startup Policies 126

Social Media Strategery

APRIL 23, 2012

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" " "Our customers keep complaining about our product – can we get PR in here to help drown that out with good stuff instead?"

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

DECEMBER 20, 2010

Here are your top five most popular posts on Social Media Strategery from the past year: Identify the Right People to Manage Your Social Media Initiatives - this has been one of my most popular posts ever, receiving more than 3,500 page views, 26 comments, 400 retweets, and 71 Facebook shares, but more than that, it became a rallying cry for those (..)

Gov 2.0 95

Gov 2.0 Social Media Review Skills 95