Small Business Mavericks

SEPTEMBER 26, 2014

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. Facebook combats click-bait headlines — August 2014.

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Facebook Feed Feedly Organization 111

Small Business Mavericks

JUNE 10, 2012

And half of them are on Facebook. That’s about 10 million people over the age of 65 using Facebook. If you have a product or service that caters in part to people over the age of 65, you might find your audience on Facebook. So how can you do that on Facebook? Did you know that 60% of the senior citizens in the U.S.

Facebook 156

Facebook Marketing Products Social Media 156

Small Business Mavericks

JANUARY 5, 2012

Have you ever wondered where all those ads on Facebook and Twitter come from? Although some people may think that the advertising are interrupting the games they play on Facebook, or are just annoying. If you would like an ad on Facebook, you can log in to your account and go to the advertising link at the bottom of the page.

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Twitter Facebook Small Business Advertising 173

Small Business Mavericks

MAY 26, 2011

I’ll have to admit, I don’t know everything about Facebook. In fact, a recent article enlightened me to some new ways to market a business through Facebook. Facebook Insights For Your Website – You’ve likely heard of Facebook Insights. You can actually use it for your website, which is pretty cool.

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Facebook Marketing System Comments 170

Small Business Mavericks

SEPTEMBER 11, 2013

Last month, Facebook announced that you could embed posts on your blog or website. Embedding posts allows you to take a Facebook or Google+ post and embed it directly into your content rather than simply saying So-and-So said on Facebook (or Google+). Share helpful and valuable content on your Facebook and Google+ streams.

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Google Facebook Embedding WordPress 101

Small Business Mavericks

JUNE 21, 2011

But with Facebook and Skype, online webinars can take on a whole new flavor. Consider this: Facebook and Skype have integrated. Facebook is the most trafficked website online. If you instant message with your customers or potential customers through Facebook, you can now do that through Skype. That’s a good thing.

Small Business 156

Small Business Facebook Instant Messaging Fashion 156

Small Business Mavericks

JULY 15, 2012

Constant Contact has a post listing 21 ways non-profit agencies can use Facebook to spread word about their missions. Use your tabs – I’m amazed at the number of businesses that don’t make the best of Facebook’s tools. Show off what you’re doing – That’s what Facebook is for.

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Facebook Small Business Education Survey 129

Small Business Mavericks

SEPTEMBER 25, 2013

One author says it is allowing the social network to catch up with Facebook, but is it? If Google+ did catch up to Facebook in terms of users, traffic, etc., The fact is, both Google+ and Facebook offer marketers a lot of value. Using Google+ does have search benefits that using Facebook doesn’t, but not by much.

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Compete Google Facebook Social Networking 101

Small Business Mavericks

JULY 5, 2011

Facebook is now offering Skype video chat. Imagine this: Suppose you were able to embed a Skype button onto your business page at Facebook so that people who view your page could contact you via Skype in real time. “Good morning, Facebook friend. But I’m more than pleased to announce that my prediction was correct.

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Facebook Widget Small Business Course 164

Small Business Mavericks

MAY 4, 2015

If you are a business on Facebook these days, you know that it is a lot like surfing: If you caught the wave and stayed on top, you are riding high, but if you missed it, you are treading water and looking for the next wave to catch. Not all of these are going to be appropriate for every business page on Facebook, but some will.

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Facebook Patterns Journal Analytics 70

Small Business Mavericks

OCTOBER 10, 2013

If you have a Facebook page and you haven’t switched over to the new Facebook Insights reporting look, then I encourage you to do that right away. What’s gone from Facebook Insights are “Virality” and “People Talking About This” (PTAT) This is good. Some things have changed for the better.

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Metrics Report Facebook Analytics 101

Small Business Mavericks

JULY 16, 2013

In June, Facebook announced that it would start supporting hashtags. The fact that you can click on hashtags means that you can search a hashtag for specific Facebook posts. The key to using Facebook hashtags is to pick something that is brandable. The key to using Facebook hashtags is to pick something that is brandable.

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Hashtag Facebook Small Business Social Media 101

Small Business Mavericks

FEBRUARY 6, 2013

” If you’ve ever said that, or thought that, then Facebook’s Lookalike Audiences promises to be the tool you need. Who better to know what demographic you are targeting (or reaching) with your Facebook page than Facebook? Thinking about what this tool actually does, it seems intuitive. They have all eyes on.

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Facebook Advertising Features Tools 98

Small Business Mavericks

AUGUST 2, 2013

How many times have you sat down to write and thought, “Geez, I’d love to embed that Facebook post here so I could show my readers just what I’m talking about.” Well, it won’t be long and you’ll be able to embed Facebook posts in your blog (or anywhere else). Social Media blogging facebook'

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Embedding Facebook Social Media News 98

Small Business Mavericks

FEBRUARY 10, 2014

Facebook is making a deliberate effort to slide business content a little further down on the priority scale in news feeds. Here are three ways to increase your visibility and engagement on Facebook. Facebook’s EdgeRank puts a high priority on the last 50 content items a user interacted with.

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Engagement Facebook Tips Feed 98

Small Business Mavericks

JUNE 13, 2013

There has been a pretty strong contingent on Facebook trying to avoid hashtags. Unfortunately, for them, Facebook started supporting them yesterday. You can actually do some pretty cool things with Facebook hashtags. Social Media Branding facebook hashtag' That’s not necessarily a bad thing.

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Hashtag Facebook Social Media Conversation 93

Small Business Mavericks

OCTOBER 4, 2013

Facebook is not just a social networking site for individuals. If you are operating your business through a personal profile, however, I’d like to encourage you to convert that into a Facebook page. Facebook pages are powerful marketing tools because they are public and easily sharable. Facebook is good for business.

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Facebook Analytics Social Networking Publishing 98

Small Business Mavericks

DECEMBER 20, 2012

If you still haven’t gone to the lengths of getting a Facebook page for your business, allow me to give you one more reason to go for it – Facebook Nearby. Facebook Nearby is a feature designed for Android and iOS devices, which makes it a mobile marketing opportunity extraordinaire.

Facebook 87

Facebook Directory Hotels Foursquare 87

Small Business Mavericks

SEPTEMBER 3, 2013

Facebook took a survey of its users and asked them how they judge quality. The questions seemed to center around whether or not Facebook users were turned on or off from content in their news feeds based on certain criteria. In essence, Facebook is encouraging businesses to improve the quality of their news feed content by.

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Content Facebook Meme How To 98

Small Business Mavericks

OCTOBER 8, 2012

Facebook is gaining in popularity, and I don’t just mean in terms of usage. Mark Zuckerberg, CEO of Facebook, announced last month that Facebook has reached a new milestone in usage. The reason for that is because the 1 billion people using Facebook actually like following their favorite brands on Facebook.

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Facebook Marketing Social Networking News 105

Small Business Mavericks

AUGUST 23, 2013

Earlier this month I shared with you the knowledge that Facebook was planning a way for bloggers and other content marketers to embed Facebook posts. Not all Facebook posts are embeddable, but many are. The best that I can tell, the posts that are embeddable are posts from Facebook pages, not posts from individuals.

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Embedding Facebook Small Business Blogger 98

Small Business Mavericks

JUNE 28, 2011

Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? As Rand points out, Google and Facebook aren’t exactly friends. In fact, Google has decided not to use popular Facebook indicators in its search algorithms, which means that Facebook does not really affect Google’s SERPs.

Twitter 168

Twitter Facebook Social Graph Engineering 168

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. Here are some ways you can use to keep your Facebook page interesting. If images enhance Facebook posts, then videos should do so even more, right? Post images. Post videos.

Communities 101

Communities Facebook Survey Small Business 101

Small Business Mavericks

DECEMBER 6, 2012

I’ve discussed Facebook brand pages often enough that I think you know how important it is to have one, but did you know you can optimize it for search? Here are 5 ways you can optimize your Facebook brand page for search. Don’t just set up a Facebook brand page. It’s true. Even from your Google+ profile.

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Brands Facebook URL SEO 101

Small Business Mavericks

JANUARY 24, 2014

Except, you shouldn’t expect that training to pay off on Facebook. Wittman concluded that an algorithm change made by Facebook just before Christmas has resulted in 7 new insights. Social Media facebook social media engagement' Not if a case study published by Chad Wittman at Moz is any indication. No calls to action?

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Facebook Meme Case Study Training 107

Small Business Mavericks

FEBRUARY 6, 2014

It’s only been a few days since Facebook released its Look Back video for users. The video goes back through your Facebook history from the past 10 years and highlights the most liked, commented on, and shared items in your timeline. What if you started a business and posted that event to your Facebook timeline?

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Video Facebook How To Eventful 101

Small Business Mavericks

JANUARY 15, 2013

Facebook already has several storefront apps, but Constant Contact is recommending another one. Your customers will appreciate your expansion, and if you have a strong following on Facebook, then you’ll likely get orders from your Facebook page. She does quiet well selling her merchandise through her Facebook page.

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Facebook Buy SEO Tools 93

Small Business Mavericks

MARCH 16, 2012

Like it or hate it, Facebook’s Timeline is here to stay, at least, until they decide to make another change. Images are important – the Facebook Timeline is heavy on images. Like your top image and About Us section, this is one of the first areas that users see when they arrive on your Facebook page.

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Facebook Reputation Price Review 117

Small Business Mavericks

AUGUST 19, 2011

Business people like to criticize social media websites like Facebook and Twitter for being time killers. So what about those silly questionnaire notices you get from your friends on Facebook. You get sucked into some game like Farmville or Cityville and the next thing you know you’ve spent an entire afternoon killing time.

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Questions Survey Facebook Activities 156

Small Business Mavericks

AUGUST 3, 2012

Facebook has launched another service that allows Facebook users to share their stories with the world in a more meaningful way. It’s called Facebook Stories. The big green submit button in the middle is an invitation for people to submit their stories about how they are using Facebook. I don’t see why not.

Facebook 93

Facebook Social Networking Communities Features 93

Small Business Mavericks

AUGUST 5, 2013

This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. The younger generation, however, doesn’t mind trading those soaps for their own Facebook drama during the time those soaps are being watched by Mom and Dad and Grandma.

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Nielsen Facebook Trends Social Media 122

Small Business Mavericks

FEBRUARY 20, 2013

1, many companies realized that they could benefit from the business focus of LinkedIn more and the consumer focus of Facebook less. Facebook is better for business-to-consumer connections. As an outgrowth of No. Blogging was seen in light of the SEO and content marketing benefit and is not replaceable by social media.

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LinkedIn Facebook Loyalty Small Business 87

Small Business Mavericks

SEPTEMBER 25, 2012

Facebook claims to be getting a billion searches per day without even trying. Facebook announced on Friday that you can now track your searches and delete them if you want. Privacy concerns aside, would a Facebook search engine change the landscape of search ? What would that do to Facebook’s relationship with Bing?

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Strategy Content Facebook Engineering 101

Small Business Mavericks

JULY 20, 2012

Facebook recently made a couple of relatively quiet announcements regarding its analytics product Insights and how Reach is measured on brand pages. Facebook said that Reach going forward will be determined by a page visitor who scrolls down and actually loads a news item. The first change has to do with how Reach is measured.

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Facebook Analytics Policies Mobile 98

Small Business Mavericks

JANUARY 23, 2013

A few days ago, Facebook introduced Graph Search. With Graph Search, Facebook users will be able to search and find business recommendations from their friends. On Facebook. I can see Facebook Graph Search being used this way and it could very well put a small dent into Google Search. You can sign up here. This is good.

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Facebook Travel Engineering Google 105

Small Business Mavericks

APRIL 14, 2011

An app for the iPhone is on the way and there are rumors that a Skype Facebook app is in development. It also has astounding potential for small businesses who want to do business with their Facebook friends. But it’s available only in the U.S. and Canada. I can see a day when this technology will be available worldwide.

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Small Business Facebook Case Study Press Release 161

Small Business Mavericks

DECEMBER 3, 2011

It looks as if Facebook has gotten its hands slapped. The Federal Trade Commission announced on Tuesday that a settlement has been reached in regards to Facebook’s privacy practices. Facebook will now have to conduct privacy audits every two years for the next 20 years. This infuriated many users and complaints were filed.

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Privacy Facebook Reputation Social Networking 93