Janet Fouts

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Buh bye Facebook “Explore Feed”

Janet Fouts

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. Bottom line?

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Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”

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Facebook Metrics Update

Janet Fouts

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Facebook Facebook Pages'

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Learning Facebook Business Manager

Janet Fouts

Facebook is making it much easier for agencies like ours to manage business pages and ads with Facebook Business Manager. Here are the highlights of Facebook Business Manager: Only one person in your organization will be the admin for your business manager account. Facebook Social Media Networks Social Media Tips and Tricks'

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Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” IF you search for products on Facebook.

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Facebook Headache #6? We have a cure.

Janet Fouts

Have you been having issues editing link previews, titles or descriptions when you create a link post on Facebook? Facebook stopped allowing users to customize these elements when you post on your page a while ago. What if the image Facebook chooses isn’t representative of what you want people to see? I feel you.

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Wait, Facebook is MySpace?

Janet Fouts

Facebook is showing off a brand new look and as usual everybody’s in a snit about it. On Twitter today Myspace is trending, not because it’s about Myspace but because people are suggesting Facebook is doomed to the same fate as Myspace. Facebook should focus on it’s strengths and what it’s user base wants.

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