Dave Fleet

APRIL 4, 2011

In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Facebook tutorials “r&# us. Hop on over for the full list.

Reputation 247

Reputation Facebook Engineering Google 247

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

MAY 10, 2010

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics. Community Pages 101.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

MARCH 22, 2011

A few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences. By leaving the ‘Post to Facebook’ box selected, your comment will be published to your Facebook profile in addition to Financialpost.com.&#.

Privacy 333

Privacy System Comments Issues 333

Dave Fleet

DECEMBER 20, 2010

Meanwhile, Facebook rolls out revamped Page layouts for brands… and then rolls them back, after first taking their site down for a while. I don’t blame him – companies are sinking big money into Facebook nowadays. Image: Shutterstock ).

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

DECEMBER 4, 2017

For most of the companies used to targeting millions of people in any given national market, the scale just wasn’t there to move the needle – and 20 likes on a Facebook post was meaningless to people looking at the bottom line. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

SEPTEMBER 7, 2010

“One in three of our target audience is using Facebook. So, we recommend creating a Facebook page for this program.&#. There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. Therefore, we should create a Facebook page.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

SEPTEMBER 21, 2011

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. That means, while there may be some variation among the top results, they’re useful at a high level.

Statistics 283

Statistics Sample Samples Aggregator 283

Dave Fleet

DECEMBER 24, 2010

Santa also has a Facebook page , with a reasonable number of fans (nearly 17,000). Get in touch with Facebook and contest it. Given that the kids, we hear, aren’t even sending email now, Santa should consider creating an application that enables people to submit their Christmas lists via Facebook.

URL 337

URL Foursquare Applications Notification 337

Dave Fleet

JUNE 2, 2014

The trend is away from platforms like Facebook, which have become mass communication vehicles, and towards smaller 1:1 interactions. . “Invisible apps” such as Foursquare Swarm and Runkeeper Breeze – which only open when you know they “explicitly have something to say to you” are growing.

Trends 383

Trends Report Transportation Foursquare 383

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 8, 2010

Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days. Furthermore, the conduct of the magazine’s editor on the Facebook page ensured the situation went from bad to worse.

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

DECEMBER 4, 2017

For most of the companies used to targeting millions of people in any given national market, the scale just wasn’t there to move the needle – and 20 likes on a Facebook post was meaningless to people looking at the bottom line. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

JUNE 24, 2010

The first tweet was posted just seconds after the earthquake began at 1:41:41 EST. Users generally decided to tweet the news rather than update their Facebook statuses. While many Facebook updates are private, publicly available updates were outnumbered by tweets by about 8 to 1.

Radian6 390

Radian6 Social Media Journal News 390

Dave Fleet

FEBRUARY 4, 2016

The last year has seen Facebook – as the dominant social network – continue to monetize its platform. This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. Meanwhile, trust in social media fell by six per cent.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans. Think “inbound” alongside “outbound”.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JUNE 4, 2014

I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

AUGUST 24, 2010

Should companies block Facebook, Twitter etc in the workplace? How Brands Respond to Facebook Attacks (Bryan Person). What internal policies do companies need to reduce risk when implementing social media? Do companies have a right to censor employees’ online activities when not at work? Who’s Following Me?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

OCTOBER 14, 2010

Take campaign-based Facebook pages, for example. Creating a one-shot Facebook page then deleting it is like spending thousands of dollars on a campaign that builds your email list, only to then take that email list and burn it when the campaign is done.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

FEBRUARY 18, 2013

Given the frequent separation of audiences between Facebook and Twitter, the company may have considered the option of posting elsewhere, and decided against it (again, we don’t know ). My point: Let’s hold off on the basement punditry.

Twitter 415

Twitter Social Media Communities Company 415

Dave Fleet

JUNE 2, 2014

The trend is away from platforms like Facebook, which have become mass communication vehicles, and towards smaller 1:1 interactions. . “Invisible apps” such as Foursquare Swarm and Runkeeper Breeze – which only open when you know they “explicitly have something to say to you” are growing.

Trends 210

Trends Report Transportation Foursquare 210

Dave Fleet

SEPTEMBER 22, 2010

I don’t care if my credit card company, Amazon, Google or Facebook have my information. You don’t want the credit card company to track where you’re staying and whether you’re buying flowers for someone you’re not even married to–and then send you a free coupon for STD testing…&#.

Privacy 374

Privacy Buy Company Google 374

Dave Fleet

APRIL 24, 2012

Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? .

Buy 419

Buy Team Conversation Examples 419

Dave Fleet

JUNE 8, 2012

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

JUNE 4, 2014

I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

MAY 12, 2010

You must respond: As Ray writes, “how can you ignore damaging accusations that accumulate within your own Facebook group? What’s more, it’s easier to address an issue on a central property than in a fragmented environment, which you may have to do if you don’t have a place to engage.

Organization 393

Organization Social Media Airlines Issues 393

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

OCTOBER 14, 2012

While this is a sad day without doubt, a Facebook post from his Eamonn made me smile: Enjoy life. It kills me to think of them losing such a devoted husband, father and companion. Michael passed away aged 48 – far too young for the world to lose such an incredible, inspirational man. Hug your loved ones tight. Be happy that he lived.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

AUGUST 30, 2010

You’ve seen this approach – the Twitter account that’s shut down after a month; the big-bang launch that’s forgotten by the next week; the multiple campaign-focused Facebook pages that the company launches and shuts down every year.

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

AUGUST 15, 2012

On Monday, August 13, [PR agency] announced three new SEO / Social Media / Press Release Packages starting at $790 per month, bringing an affordable solution to businesses needing a strong online presence via Facebook, Twitter, WordPress blog and press releases.

Blogger 374

Blogger Press Release WordPress Small Business 374

Dave Fleet

OCTOBER 22, 2010

Everything seems to be going on as expected but, then they get thrown a curve ball: Four days ago their call centre started receiving a dramatic increase in calls revealing that a message is floating across Facebook that their investment product is somehow unreliable.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JULY 12, 2010

Facebook – Still no iPad interface for this, which is surprising as Facebook could do great things with a bigger screen. WordPress – Reasonable interface for this iPad app, but editing features currently not as good as the web experience on a computer.

iPad 321

iPad iPhone Tweetdeck Travel 321

Dave Fleet

SEPTEMBER 14, 2011

A few interesting notes from the interview: Unlike most other business tools, social CRM is largely derived from consumer-related tools – Facebook, Twitter, YouTube, blogs etc., which weren’t originally designed for business uses. People are using these tools to share experiences they have.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Facebook has long since made the switch to put visual content first. Between 2010 and 2013 (or so), we saw things slow slightly.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

AUGUST 10, 2011

Going from 300+ emails a day to none; waking up in the morning and not checking Twitter and Facebook; and not feeling like I should be Twitpic-ing photos of the sunset on the coast was completely refreshing. With everything that was going on, I found the opportunity to go completely offline reinvigorating.

Energy 304

Energy Google Social Networking Resources 304

Dave Fleet

APRIL 16, 2013

I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook).

Eventful 414

Eventful Sports Reddit Report 414