Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

DECEMBER 22, 2011

The curve ball here might be Facebook. Facebook may make it easier for small businesses to create interactive experiences within Facebook. I don’t think it will be affordable for most small businesses yet, but I’d love it if I were wrong! 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

JULY 7, 2011

Will it replace Facebook? I think it will be DIFFERENT from Facebook. I could go on and on about the “Hang Out&# video conferencing feature, but again, before this post could even be posted, Facebook responded with that. I think its a brilliant integration of Google’s products. I really couldn’t say.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

NOVEMBER 13, 2012

Facebook is not a strategy. If Facebook dies tomorrow, you’re strategy shouldn’t change. Also, keep in mind that a platform is NOT a strategy. Twitter is not a strategy. Its by determining your goals that you determine metrics, KPI’s then tactics. Platforms are TACTICS.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

OCTOBER 4, 2011

Facebook. Let’s add this to our list. We live in paradise – these people literally live in hell. Thank you in advance for your generosity. I truly appreciate it! More information: Flickr.

Flickr 272

Flickr Campaign Consultant Social Media 272

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JANUARY 1, 2015

A Facebook page was developed, it wasn’t actively utilized for the short campaign. Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

JULY 13, 2011

At what point do you get “brand fatigue&# in social media outlets like Facebook and Twitter? Specifically, I’d like to hear from you about the following issues (but feel free to share more or less). Do you expect brands/companies to respond to you when you mention them either directly or indirectly?

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities are the people who stand up for you when there is flamer on your Facebook page (Compare Dell Hell with the Community’s response to Dell’s Flaming Notebook ).

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

DECEMBER 21, 2012

You’ll hear people say “Our strategy is Twitter or Pinterest or Facebook.” But here’s the other key: don’t let the tactics drive the KPI’s, make the tactics drive the KPI’s. Especially in social media, we often see the tail wagging the dog in this way.

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

JULY 26, 2011

And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic. I always try to thank everyone who gives the shout-out love (there’s that casual use of the “L&# word again.)

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MARCH 24, 2011

1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ). The idea holds water, or soda or a Belvedere vodka if your like me. You’d like that, wouldn’t you?!

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

JULY 12, 2011

Doesn’t work both ways: It would be awesome if when I saw a link shared by someone else I could share it to Twitter, Facebook or LinkedIn from Trunk.ly and it would attribute the link source appropriately. Overall, I like Trunk.ly and can see a use for it.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

JUNE 29, 2011

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. Alot of businesses decide that when they begin social media in earnest, that’s a good time to change the website. Social media and branding: like ice cream and chocolate.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article!

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

FEBRUARY 22, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 23, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Review 142

Review Company Klout Policies 142

Akamai Marketing

JUNE 28, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

APRIL 30, 2009

Everyone is doing it. Social media has reached the masses.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

FEBRUARY 11, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 3, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 8, 2011

It isn’t that we need a tool that does everything.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

FEBRUARY 9, 2011

Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. Meanwhile users in the coveted 35-54 demographic decreased on both Facebook and Twitter, but only slightly and in practically statistically insignificant numbers. jump in this age group, while Twitter saw a 8% decline.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

Another tool I found, which I like using is the Facebook Insights that shows when you get unsubscribes as well. A new tool that is pretty cool in that it shows you people who unfriend you on Facebook (only on personal Facebook Pages, no Business Page functionality yet) is Better Facebook: [link] for business FB accounts… Thanks!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

OCTOBER 28, 2012

I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. Response agencies really should be incorporating listening to the tweet stream and public Facebook posts into their process. Is Twitter today’s warning siren? I wasn’t alone.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

JULY 19, 2011

I’ve been experimenting with the timing on my tweets and Facebook and Google+ Profiles. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. The audiences on your Facebook, Twitter and G+ are different.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

NOVEMBER 22, 2011

Now, if we could only match those darn Facebook conversations, we’d be golden. Including Top tweets and Facebook Page posts. Here too you can see from a single dashboard the Google Analytics info, Twitter info and Facebook pages info. Discovery: Here you can sort your followers in different ways.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 1, 2011

Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. In my model I based the use of Word of Mouth off of McKinsey Research valuation of Word of Mouth (WOM) value which looks at Relevance, Trust and Quantity.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MAY 17, 2011

I have about A LOT of web-based apps I am using to help make social media tracking easier. Which is why is started “Tool Tuesday&# , because I think you, ,my.

Tools 163

Tools Social Media Review Analytics 163

Akamai Marketing

MARCH 17, 2014

Facebook is less wide open, limited mostly to people I actually know in real life, you know, my Mom and my high school classmates. I’ve made some great connections on both networks that I wouldn’t have otherwise. Unless there is a compelling reason NOT to, I’m happy to connect with most people in both those places.

LinkedIn 176

LinkedIn Meeting Instagram Skills 176

Akamai Marketing

MAY 24, 2011

Every once in awhile, you come across a tool that is like a good man: sturdy and dependable. You know, the kind of tool which is so fantastically reliable and.

Tools 138

Tools Analytics Features Twitter 138

Akamai Marketing

JUNE 26, 2012

Imagine if you had to get three or four layers of approval before doing a Facebook post. They’ll worry less about what their employees are saying on their Facebook pages, because they will have empowered and excited their best advocates: their staff. I’d be less than enthusiastic too.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

NOVEMBER 9, 2012

All the major sites, Twitter, Facebook, etc., Cost: Free, but accepts donations. More Info: SEO By Yoast . Sexy Bookmarks by Sharaholic. Make it easy for your readers to share your content to almost any site they wish. plus some you probably didn’t even know existed.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

JULY 10, 2012

Not a single tweet or Facebook post. Its a genuine two-way conversation. Its implementation of customer feedback. Its genuine. Its completing the cycle of social. And it was all through email. Just social values from a small business.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

AUGUST 9, 2011

By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. When you create content, think about what your ideal customers would like to see and in what format they’d like to see it. Content can be expensive to make, so make it worth your while. Consider companies who are creating inforgraphics.

Content 202

Content Creative Commons Types Social Media 202