How social media network fragmentation will impact your 2024 strategy
Sprout Social
JANUARY 29, 2024
Retailers go all-in on Instagram and TikTok. While the outdoor retailer and some members of their audience unplugged from core social networks, the brand knew their audience would still gamify their time spent outside. Diversifying your network strategy You know which networks are considered most relevant to your industry.
Let's personalize your content