Waxing UnLyrical

JANUARY 29, 2014

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” Trying to ascribe a specific percentage is a pointless exercise. Guest Post by Rob Biesenbach. It’s all about your body language, right? Image: José Luis Ruiz via Flickr, CC 2.0.

Exercises 208

Exercises Project Consultant Flickr 208

Waxing UnLyrical

MAY 13, 2013

Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. And this is a fun and interesting exercise that could ultimately provide you with some very cool blog headlines. Blogging Best Practices: How to Get More Blog Readers. Why: Mark Schaefer rules!

Tips 196

Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. There are many different methods, templates and tools in the marketing and public relations worlds which will get you started with planning in order to develop communications strategies. List about five categories where threats or barriers could exist.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

JANUARY 22, 2011

For me, this means making some form of exercise a regular part of my day, whatever shape that exercise takes, getting enough rest, and eating better food… which means I have to cook more, and cook regularly. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Exercises 100

Exercises Postrank Tourism Blogroll 100

Waxing UnLyrical

DECEMBER 18, 2013

But a day off work – even if it’s for something as important as exercising our franchise – can tend to blur our focus. 20 crore [Ed: ~$4.6M] through marketing, and most of that money was raised through online marketing. After all, what’s better than a mid-week day off?!

Social Media 223

Social Media Campaign Exercises Compete 223

Waxing UnLyrical

FEBRUARY 19, 2013

Investigate a specific market so you have less competitors and more specialization. But I’m also not going to position as a full-service marketing firm. This period includes non-project brainstorming and innovation, as well as marketing. Marketers should, above all, seek new methods and find new ways of doing things.

Education 235

Education Project Exercises Startup 235

Waxing UnLyrical

JUNE 4, 2012

At the same time, this is all an exercise in destroying the static. Cohen has a Masters Degree in public relations from the University of Houston and serves as a copywriter and communications specialist at BrightBox Marketing in Houston, Texas. Our messaging. See, you won’t actually be part of the conversation at this point.

Social Media 249

Social Media How To HootSuite Blogosphere 249

Waxing UnLyrical

APRIL 9, 2012

Now, I admit that I could probably use some exercise, but I’m not going to club baby seals. What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service? In my grief I discover the secret to cold fusion and use my unlimited power to attempt to take over the world.

Facebook 206

Facebook Virtual World Exercises Flickr 206

Waxing UnLyrical

DECEMBER 14, 2016

Now consider this exercise in the real-time social media scenario. One of the biggest selling points of digital/social marketing is that it can be measured. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. The key is measurement. They truly hold immense potential.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

MARCH 6, 2013

I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find. My favorite brand disappoints.

Twine 246

Twine Brands Policies Campaign 246

Waxing UnLyrical

MARCH 2, 2012

Exercise your imagination by thinking of unusual thinks. #3: Cohen has a Masters Degree in public relations from the University of Houston and serves as a copywriter and communications specialist at BrightBox Marketing in Houston, Texas. How this helps a tiny, growing, future PR pro: PR is a creative job. Long Live Seuss!

Blogosphere 195

Blogosphere Exercises Flickr Energy 195

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. An experienced startup investor once told me, “Marketing is a race to the bottom.” How can we improve?

Consultant 0

Consultant Industry Collaboration Project 0

Waxing UnLyrical

MARCH 12, 2012

She said, “It was clear to me that this video was a story-telling exercise, and stories, by definition are personal and take a particular point of view. Russell has been unapologetic about this , basically saying that this is how they function, and that raising awareness (through videos, marketing, social media, etc.)

Film 246

Film Video Exercises Sites 246

Waxing UnLyrical

MARCH 21, 2012

Typically, I undertake this very simple… ok, uncomplicated, five-step exercise: 1. You looked at what the business objectives are, and then decided how you would use various communication and marketing vehicles to achieve those objectives. , so instead of re-hashing them here, do go have a read. For example, if your B.O.

URL 226

URL Campaign Exercises Analytics 226

Waxing UnLyrical

OCTOBER 22, 2010

We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Liked what you saw?

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

AUGUST 22, 2010

Why: A new discovery of mine thanks to Brian Meeks , twins Alexandra and Kymberly dole out fitness advice that will exercise your laugh muscles along with everything else. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Liked what you saw?

Class 170

Class Postrank Tourism Comments 170

Waxing UnLyrical

AUGUST 25, 2010

Even if you don’t have to track your time, it’s still a good exercise to undertake. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It’s easy, free (up to a point) and lets you track multiple projects, clients, etc., Wanna Subscribe? Shall We Tweet?

Plaxo 251

Plaxo Products Tools Class 251

Waxing UnLyrical

JANUARY 1, 2011

That means eating right (which means cooking as often as I can), exercising regularly (whether on my elliptical machine or by taking my dogs for a walk, or by taking dance classes – yes!), Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Class 105

Class Postrank Tourism Blogger 105

Waxing UnLyrical

JANUARY 8, 2011

My clinical exercise physiologist client told me to remember that little moves throughout the day works to build your metabolism better than the 3 mile walks I take with Teddy in the warm months. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Class 198

Class Comments Postrank Twitter 198

Waxing UnLyrical

NOVEMBER 10, 2010

It’s a great way to exercise your writing muscles. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Once you start participating in it, you’ll start figuring out what works, and what doesn’t. Pitches, content creation, op-eds, etc. Wanna Subscribe?

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

JANUARY 17, 2019

This is a great team-building exercise and you could earn some local press for your efforts. Heather Caouette is principal of RAE Communications , providing integrated marketing communications for innovators. Organize one. You’ll not only stay a part of the conversation, you can also raise your brand’s integrity in the process.

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

DECEMBER 4, 2010

The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Liked what you saw?

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 3, 2012

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. that I’ve always viewed Komen’s marketing machine with some skepticism.

Policies 278

Policies Issues Cause marketing Organization 278

Waxing UnLyrical

OCTOBER 28, 2015

To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises. As any writer can attest, this is often the hardest part of the storytelling process. your mind will loosen up and the words will start flowing.

Resources 100

Resources Health Care Journal Film 100

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” While PRWeek perhaps could have exercised more diversity sensitivity in its display of the 2014 PR leaders, they were, after all, working with the content and information submitted to them by PR agencies.

Issues 100

Issues Committee Report Industry 100