Adam Sherk

NOVEMBER 14, 2011

Unfortunately a recent example that illustrates this concept in action is Joe Paterno and the terrible events that allegedly took place at Penn State. While the #1 and #2 organic listings are still a general bio and a Wikipedia page, the news onebox at the top and all eight listings under the embedded image results are related to the scandal.

Reputation 155

Reputation Google Wikipedia Embedding 155

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Not from a recent Wikipedia entry; from actual news coverage from that time. While different from my archive idea, this is a great example of location-based opportunities for news sites.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

JUNE 29, 2010

So I searched PRWeb ’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good. I chose PRWeb over PR Newswire, Business Wire, etc.

Press Release 279

Press Release Marketing Class List 279

Adam Sherk

SEPTEMBER 22, 2010

I’m not familiar with Fact: but Wikipedia tells me it was published from 1964-1967 and edited by Ralph Ginzburg and Warren Boroson. David Halberstam’s book, The Powers That Be, is filled with examples of how senior editors at Time rewrote Vietnam reporting to meld with Luce’s ideology.

Press Release 131

Press Release Issues News Wikipedia 131