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Small Business Mavericks

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Are You Struggling With Pay Per Click Conversions?

Small Business Mavericks

MAY 10, 2012

If your PPC ad unit promotes widgets, yet your landing page is dedicated to red widgets, then you are going to lose a lot of customers. If advertise widgets, then you need a landing page dedicated to widgets, not just red widgets. If you only sell red widgets, then your ad should specify red widgets.

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The Danger In Faceted Navigation

Small Business Mavericks

FEBRUARY 26, 2014

For instance, you may set up your website to allow users to search for widgets. After being taken to the widgets page on your website, they are then able to search that section of your site by several different subcategories, which might include: Color (e.g. blue widgets, pink widgets, white widgets, etc.).

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