Dave Fleet

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Why Share of Voice is a Useless PR Metric

Dave Fleet

Let’s say that our client is Widget co. makers of fine hypothetical examples since 1912). Widget co has a 20% SOV and their nearest competitor has 30%. The following month Widget co is at 18% and their rival at 37%. What decision will this info drive? What action is needed?

Metrics 353
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A Closer Look At The New Radian6 Engagement Console Features

Dave Fleet

Super Users can set the base Workspaces for sets of users so, for example, certain users would always see certain topic profiles in their console. For example, want to remove the ability to launch a personal FB stack and restrict the ability to respond on Twitter stacks – you can now do that. Permissions.

Radian6 268
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Facebook Strategies: Content Over Creative

Dave Fleet

Specific initiatives can draw people to engage directly on your page (contests, for example). To do the latter is to ensure that the content appears in few peoples’ streams and is soon relegated to just appearing on your wall for the 0.5% of people who may interact there. This isn’t universally true, of course.

Strategy 410