Adam Sherk

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Link Building Tactics for Publishers

Adam Sherk

For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go. Widgets and badges. Utilizing various forms of widgets and badges is a tactic more often used by other types of businesses, but it is applicable to publishers too.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. You can jump to the end for the Takeaways ).

News 149
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Journalists on Facebook: Official Pages or Subscribe Button on Regular Profiles?

Adam Sherk

Since the subscribe button has only been around for a month or so there are still plenty of well-known journalists using official pages, for example Nicholas Kristof of The New York Times. Pages also allow for more functionality like special widgets and custom tabs. Kristof’s page has 230K+ likes so it makes sense to keep that going.

Facebook 138