Adam Cohen

JULY 28, 2010

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start.

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Adam Cohen

NOVEMBER 1, 2010

In each of these small examples, the communication is mostly 1:1. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Have an example to share? Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents.

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Facebook Instant Messaging SMS Posterous 240

Adam Cohen

NOVEMBER 1, 2010

In each of these small examples, the communication is mostly 1:1. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Have an example to share? Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents.

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Facebook Instant Messaging SMS Flickr 100

Adam Cohen

AUGUST 24, 2010

Three Industry Examples. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. The general sense was, “that wasn’t so bad&# and “exhilarating&# at the same time.

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Adam Cohen

SEPTEMBER 28, 2010

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. -

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