Techipedia: Tamar Weinberg

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Example Social Media / Online Marketing Strategies Based on Industry. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Strategy: Set up a Linkedin profile and join groups where prospective travel customers may be connecting. These can be automatically posted to Twitter, as well. e-Commerce.

Industry 231
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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

For example, even simple things such as your Twitter background should match your brand colors. Take Eurostar for example who successfully rebranded earlier this year. For example, imagine you were thinking of buying a new car. What are the consequences of inconsistent branding?

Brands 185
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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

SMS 187
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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

For example, say that you’re a company that sells affordable luxury vacation packages. A user searches for “All-Inclusive Caribbean Vacations” on Google, and, a few minutes later, heads over to the New York Times Travel Section. And, as with SEM, marketers can purchase the ads as efficiently as possible through real-time bidding.

comScore 163
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example. Though, I travel a lot, cruising is not my usual style of vacation. Reply BarbaraKB March 12, 2009 at 10:32 am Good analysis, Tamar. Doubt the whiners will change their tune, though.

Brands 133
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. This article is an example of that. Has it been a success? We think so! However, things have changed.

Hotels 245