Waxing UnLyrical

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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. Which makes a good CRM system for small business a necessity. Like this: 2.

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Why Livefyre Is The Best Blog Comment System Evah

Waxing UnLyrical

I think Livefyre, the comment system that has been implemented on WUL for just under two months , is da bomb. I’m not one to get overly excited by blog comment systems, but this one has me blown away. in my opinion, than other comment systems that allow you to post your comments to, say, Facebook or Twitter?

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Become the Pied Piper of Community Building

Waxing UnLyrical

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Bulletin Board Systems (BBSs), finally leading us to modern day social networks. Invite your community to join in and give examples their own. Engagement.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

The following examples focus on health and wellness brands, but the takeaways apply to any industry. For example, an image of an instructor flexing is paired with, “‘What if I told you that muscle is built by lifting up the things in life that try to weigh you down? Let’s dive in. Unique Appeal: Uplift Studios Goes Beyond Physique.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Customer feedback system and process sophistication. Other industries should take note immediately. Gamification.

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How AI May Impact PR Pros

Waxing UnLyrical

Like, for example, that script that suggests the best time to post on Facebook or send your email. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using.

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

Finally, Courtney Vaught , who’s an account manager with them, convinced me to get a demo of the system, with no strings attached. And to let me play with this system even more, they very kindly gave me a free three-month trial of the system, which I’ve been using to help with the Blue Key campaign. about Traackr.